Robert Kurniawan

Marketing Communications Specialist @ OCBC Indonesia

About

Experienced Social Media Marketing Specialist with a demonstrated history of working in the retail industry. Skilled in Adobe Photoshop, Marketing Communications Planning, Integrated Marketing Communications Planning, Adobe Illustrator, and Microsoft Office. Strong marketing professional with a Bachelor's degree focused in Public Relations, Advertising, and Applied Communication from Universitas Multimedia Nusantara.

Country

Indonesia

City

Tangerang

Industry

Banking

Skill

Copywriting, Social Media Communications, Marketing Communications Planning, Adobe Illustrator

Experience

Marketing Communications Specialist

OCBC Indonesia

2023-1 - Present · 3 yrs 9 mos

Tangerang Selatan, Banten, Indonesia

- Communicate MSME programs and partnerships via selected medias (LED billboard, corporate website, social media) - Support MSME digital acquisition: generate monthly digital paid ads collateral - Operate MSME & Women MSME monthly newsletter - Generate monthly report of creative collaterals for BOD - Revamp MSME website part of ocbcnisp.com - Update & monitor ruangmenyala.com (Guidebook, video, and products for Business Fitness Check Up) - Coordinator of OCBC NISP Business Forum

Marketing Communications Specialist

OCBC Indonesia

2022-6 - 2022-11 · 6 mos

Jakarta, Jakarta, Indonesia

- Communicate 50+ KPR partnerships across all available media (billboard, corporate website, social media). - Generate 15+ digital paid ads collaterals for KPR and SME (Small – Medium Enterprises). - Operate 7 SME, Women SME, Raih (loyalty) newsletter. - Generate monthly report of creative collaterals for KPR, SME, and Raih. - Coordinator of Currenshe

Social Media Specialist

PT. Sumber Alfaria Trijaya, Tbk (Alfamart)

2021-8 - 2022-2 · 7 mos

- Creating, developing, and evaluating social media content strategies. - Produced 100+ content (writing scripts, creating content, to production) and managed Alfamart Gema Budaya Cikokol’s Instagram. - Increased 1000+ followers and engagement by 5% of Alfamart Gema Budaya Cikokol’s Instagram. - Analyzing the effectiveness of the social media content to Alfamart Gema Budaya Cikokol’s account engagement.