Robert G. Kennedy

Operations Lead for local Market Access division, partnering closely with senior leadership, human resources, finance, and all other department heads to ensure seamless integration and functionality across the division. Responsibilities encompass workforce pipeline planning and hiring. Direct efforts to maintain an optimal team structure and resource allocation. Monitor and manage utilization, playing a key role in optimizing the deployment of resources to enhance billability to clients and work/life balance impact. Collaborate with various departments to track budgetary concerns and address potential overages or burn rate underages proactively. Supervise three operational areas: Editorial, Resource Management, and Management Coordination. Identify areas for operational and process improvement, subsequently implementing effective solutions. Collaborate while managing employee relations, formulate retention strategies, and recognition programs to foster a positive workplace environment. Ensure compliance with certain legal requirements and oversee compliance training. Review vendor, subcontractor, and medical advisor agreements. Establish and enforce company policies and procedures to uphold integrity and ethical standards. Manage IT access, ensuring secure and efficient system and data access for employees and clients. Lead the culture committee, driving initiatives aimed at enhancing workplace culture, employee wellness, satisfaction, and retention. Work in conjunction with others to ensure a smooth employee onboarding and offboarding, promoting a positive and supportive experience throughout employees’ tenure.

Directed People Operations for local Market Access division, including talent acquisition, onboarding/offboarding, performance management, people leadership, compliance, and success planning, as well as other operations responsibilities. Provided strategic leadership including employee required trainings and liaised across multiple HR disciplines: learning and development, benefits and wellness, diversity, equity, and inclusion, corporate social responsibility, total rewards, and payroll. Managed HR reporting and analytics ensuring accurate and up-to date employee records within operating systems. Headed the culture committee, which fostered an inclusive and engaging work environment in a virtual atmosphere. Led client compliance training, and contributed to agency process improvements, enhancing operational efficiency and effectiveness across the board. • Managed the talent acquisition process resulting in the reduction of time-to-hire by 25% • Drove monthly compliance training results that consistently put the Opco at 90-100% compliant • Led the local roll out of the people leadership program and performance appraisal system training which resulted in improved manager and employee communication, coaching and feedback • Played a pivotal role in achieving employee satisfaction through targeted HR interventions, stay interviews, and cultural initiatives

Executed comprehensive financial reporting and analysis, providing actionable recommendations that enhanced fiscal performance and operational efficiency. Identified areas for improvement and formulated effective solutions through collaboration with cross-functional teams, resulting in streamlined workflows and increased productivity. Spearheaded the talent acquisition and recruiting process for the agency, ensuring the attraction and retention of top-tier talent to drive organizational success. Developed, implemented, and continuously refined agency policies, procedures, and workflows to ensure compliance and operational excellence. Facilitated seamless onboarding and offboarding processes for new and departing employees, fostering a positive transition experience, and maintaining a robust organizational culture. Actively contributed to the enhancement of agency culture and employee wellbeing, promoting a supportive and engaging work environment. • Revamped talent acquisition, interviewing, and onboarding processes by establishing metrics, resulting in decreased the length of hiring process and increased efficiencies for the agency • Streamlined financial methods and systems regarding reporting, invoicing, communication, organization, and error detection. These improvements enhanced timeliness, quality assurance and generated cost savings • Collaborated with team members to develop and implement effective processes and workflows, leading to significant improvements in operating systems

Led Operations for two agency divisions, establishing and refining workflows, processes, and policies to enhance efficiency and consistency. Reviewed financial performance and formulated action plans related to staffing, utilization, freelance engagement, forecasting and profitability. Administered agency and client trainings, ensuring compliance with contracts and confidentiality agreements. Led or participated in agency task forces to address operational and strategic challenges. Supervised Production departments for Ogilvy Health, New Jersey, and New York City, as well as Project Management for two local divisions. • Collaborated with team members to grow one division’s revenue from $2M to $37M in 5 years • Established agency processes and best practices, and ensured adherence to client requirements, which resulted in notable improvements in quality assurance, profitability, and client satisfaction • Analyzed financial metrics and collaborated closely with teams to achieve substantial cost savings

Oversaw division operations, production, and project coordination departments. Partnered with senior management to optimize agency operating systems and financial metrics. Ensured compliance with Sarbanes-Oxley regulations. Facilitated timely, cost-effective, high-quality projects through cross-team collaboration. Worked with human resources to address staffing needs and to manage employee performance. • Documented the entire agency process by securing input from all disciplines. Despite the use of current technological systems, this workflow remains the agency’s core life cycle for project output • Trained and mentored all employees on fiscal management, workflow, processes, new operating systems and client training. Efforts led to increased consistency, efficiency, and avoidance of client penalties and fines • Spearheaded employee recognition programs, which significantly enhanced morale and retention

Successfully executed production services, ensuring high-quality deliverables and adherence to project timelines. Oversaw and managed a team of production employees. Developed, implemented, and monitored best practices within the department. Collaborated closely with account managers, creative staff, and external suppliers to align on processes, client requirements, and expectations, resulting in elevated levels of client satisfaction. • Created a comprehensive operational workflow process manual for the agency while still in the production department which significantly enhanced increased efficiency, quality, consistency, and ensured deadlines were met • Acknowledged by senior management for substantial contributions and outstanding results and lead to a promotion to the division’s first operations position

Launched the production department for the division, executing all production independently during the first year. Recognized for enhancing the creative team’s output by suggesting innovative production and vendor alternatives and methods. Supervised the production manager and freelancers and mentoring junior studio and traffic staff. • Establish and led the agency’s production department, managing external production procurement valued at up to $30M for one year directly from agency suppliers (excluding direct production through client suppliers) • Introduced fresh, innovative production ideas significantly elevating the agency’s creative offerings

Hyphen (an Omnicom company, formerly Harrison, Wilson, and Associates, pharmaceutical clients) – Parsippany, NJ Production Supervisor PRMC Advertising (formerly Park Ridge Marketing, business-to-business and pharmaceutical clients) – Morristown, NJ Production Manager (promotion) Production Coordinator Hank Forssberg Advertising (consumer clients such as Brioni, Chase, Chopard, Ferrari, Ferragamo, St. Regis) – Hackensack, NJ Production/Operations Coordinator