Robert Arruejo

Marketing Manager @ Rebel Athletic

About

Hi, I'm Robert Arruejo — a Marketing Manager at Rebel Athletic with a B.S. in Marketing from the University of Texas at Dallas (3.5 GPA). With a diverse background spanning creative marketing, customer service, and military leadership, I bring a unique, well-rounded perspective to every role I take on. In my current position at Rebel Athletic, I manage high-volume creative projects, lead cross-functional teams, and oversee production of marketing assets that directly support national campaigns. This role has sharpened my ability to lead initiatives from concept to execution, while maintaining brand consistency and strategic focus. Before transitioning into marketing, I worked as an Associate Banker at J.P. Morgan Chase, where I supported clients with financial services and built strong, trust-based relationships. That experience strengthened my communication skills and gave me a deep appreciation for the customer journey—something I bring into my marketing approach today. I also proudly served in the U.S. Air Force as a Staff Sergeant and Crew Chief. My six years of service instilled in me a strong work ethic, adaptability, and a team-first mindset. Leading crews in high-pressure environments taught me how to remain calm under pressure, manage operations efficiently, and always maintain attention to detail. I’m passionate about creative storytelling, brand strategy, and leading projects that connect with audiences in meaningful ways. Let’s connect — I’m always open to learning from others in marketing, creative production, and brand strategy.

Country

United States

City

Dallas

Industry

Marketing & Advertising

Skill

Data Analysis & Reporting, CRM & Marketing Tools, Customer Relationship Management (CRM), Customer Experience Optimization, Interpersonal Skills, Detail-Oriented Execution, Team Collaboration, Conflict Resolution, Goal-Oriented Mindset, Problem Solving, Time Management, Operational Efficiency, Adaptability, Critical Thinking, Multitasking in High-Pressure Environments, Decision-Making Under Pressure, Marketing Strategy, Marketing Campaign Management, Creative Content Creation, Brand Development

Experience

Marketing Manager

Rebel Athletic

2021-10 - Present · 5 yrs

Carrollton, TX

As Marketing Manager, I lead the strategic planning and execution of visual marketing production, optimizing creative output while driving operational efficiency and cost control. In FY24–25, I restructured the production strategy, reducing photoshoot volume by 39% YoY (117 → 71) while maintaining premium creative standards, shortening timelines, and lowering overall production spend. I produce and lead photoshoots as both Producer and Lead Stylist, directing cross-functional teams of 4–15 across marketing, creative, and production to deliver high-impact, multi-channel assets. I oversee the management and organization of 1,000+ wholesale and retail image assets, implementing standardized file naming and metadata systems to improve retrieval efficiency and workflow consistency. I cultivate and manage external creative partnerships—including photographers, stylists, retouchers, and HMU artists—ensuring seamless collaboration, budget alignment, and on-time delivery. By partnering closely with merchandising and marketing teams, I streamline scheduling and sample coordination to meet critical launch deadlines. With advanced proficiency in Adobe Bridge and Lightroom, and working knowledge of Photoshop and Illustrator, I apply a strategic, results-driven approach to visual storytelling that enhances brand visibility, strengthens campaign performance, and maximizes marketing investment.

Associate Banker

Chase

2019-10 - 2021-10 · 2 yrs 1 mo

Dallas, Texas, United States

As an Associate Banker at J.P. Morgan Chase, I provided personalized customer service by assisting clients with everyday banking needs, including account management and transactions. I educated customers on digital banking tools, identified opportunities for deeper financial support, and ensured accuracy and compliance in all operations. My role contributed to both client satisfaction and branch success through a proactive, service-driven approach.

Staffing Supervisor

American Eagle Outfitters Inc.

2019-1 - 2019-5 · 5 mos

Led workforce strategy and floor execution in a high-volume outlet environment, aligning staffing plans with traffic trends, promotional calendars, and sales initiatives to maximize conversion and customer engagement. Analyzed peak business patterns and labor metrics to optimize scheduling, control payroll spend, and support revenue-driving campaigns. Recruited, trained, and coached associates on brand standards, visual presentation, and customer experience to ensure consistent in-store marketing execution. Partnered with store leadership to support product launches, promotional rollouts, and talent development initiatives while maintaining operational efficiency.

Aircraft Mechanic

U.S. Air Force

2013-3 - 2019-3 · 6 yrs 1 mo

Little Rock Air Force Base

As a Cargo Mechanic in the U.S. Air Force, I led a team of 10 personnel in daily operations, overseeing training, performance evaluations, and discipline to enhance mission readiness and operational efficiency. I identified and resolved eight major mechanical issues across the fleet, saving over 50 work hours and more than $100,000 in maintenance costs. Additionally, I supported high-level operations by maintaining critical aircraft equipment during the Vice President’s visit to Meridian Naval Base, ensuring seamless logistical support for Air Force One operations.