Rob W.

Lead digital commerce strategy across Amazon (1P/3P), Walmart, Target, and other major retail platforms for 10+ brands including Citrus Magic, Clearly Glycerin, Veggie Wash, Flavors Dog Food Topper, and Trewax. - Implemented enterprise PIM/DAM system (2020), creating single source of truth for product information and digital assets, eliminating data errors and content inconsistencies across retail portals - Manage mid-six-figure digital advertising budget across marketplaces, optimizing spend to maximize ROI and drive online channel growth - Oversee corporate and branded websites, content syndication to retailer portals, product review generation, and enriched content development - Coordinate cross-functional teams (internal and external) to ensure accurate, current product information reaches field reps, buyers, and vendor portals efficiently

Led sales strategy and growth across eCommerce, Hardware, Military, Sport, Medical, Auto, Pet, and Export channels for all Beaumont brands.

Built and scaled eCommerce sales function during formative growth period.

- Supervision and contribution to new product conception/development and existing product design, promotion and growth, vital to several of BP brands including: Citrus Magic, Clearly Natural Soaps, Veggie Wash and Dermatone - Produce and oversee development of marketing materials for key accounts, new product placement and future growth - Management and implementation of web content modifications, communications, and promotions for both B2C and B2B sales - Team leader for local community efforts including event sponsorships and the American Cancer Society’s Relay For Life

Managed event operations and media relations for premium automotive brands and international Olympic properties. Selected Projects: 2004 Athens Olympic Torch Relay - Four-Day Advance Press Chief - Led media relations across 8 international host cities (Melbourne, Delhi, Mexico City, New York, Rome, Helsinki, Geneva/Lausanne, Sofia) - Conducted press conferences and managed media coordination with local, national, and international outlets across four continents - Provided crisis communications support and real-time operational assistance Rolls-Royce Motor Cars - Southern Region Events Manager (2006-2007) - Managed dealer marketing events and VIP client experiences across a 9-dealer Southeast tour of 101EX concept vehicle - Served as primary communication liaison between Rolls-Royce Motor Cars North America and regional dealer network BMW/Susan G. Komen Partnership - Logistics Team Manager (2001-2006) - Managed logistics for 21-vehicle cross-country relay - Coordinated event operations and media support 2002 Salt Lake City Winter Olympics Torch Relay - Torchbearer Operations - Managed logistics and movement of torchbearers throughout the relay route - Supported media relations and operational coordination

Public relations and account management for national brands and nonprofit organizations. Key Clients & Projects: The PGA of America - Account Lead - Planned and implemented nationwide promotion of Play Golf America - Maintained and secured media coverage for Georgia section of The PGA - Supported publicity efforts for The PGA Today, Ryder Cup Charities, and A Spirit of Golf UDV/SE - Media Relations Manager - Managed media relations for five spirits brands across the Southeast region - Developed messaging and speaking points for all brands - Led media pitching efforts and maintained targeted press lists Census 2000 Road Tour - Team Manager - Led media efforts across New England region - Supervised four-person team and managed event logistics - Developed and distributed press materials, coordinated community events Chick-fil-A - Assistant Account Executive - Supported day-to-day client account management - Assisted in development of "Vote Chikin 2000" national campaign - Led local store marketing through media relations