Robert Eisenbach

Founder and Chief Strategist @ IRON RIVER

About

I am a high-energy, versatile product designer and marketing expert with a multifaceted background spanning brand management, product development, engineering, biz dev, and user-centered design. My consulting firm, IRON RIVER, helps organizations in food, fitness, health, and sustainability build brands and products that grow revenue, increase impact, and inspire the devotion of users, customers, employees, and other key stakeholders. Selected past and present clients/brands include: Brita, Burt's Bees, Udemy, Fresh Step, CleanWell, The Sharp Body, Hidden Valley Ranch, Kingsford, Chia Smash, Trace Trust, MatchaMama, and Clorox. As an athlete and a long-time outdoor junkie, my commitment to health and sustainability runs deep, and I thrive working with others who prioritize accountability and integrity in their everyday actions. Improving the health of people and planet is my north star. Specialties: Brand Management and Strategy, User Centered Design, Qualitative Research, Content Strategy, CPG Biz Dev, Sales Planning, and Creative Agency Management. Domains: food/beverage, fitness, vitamins and supplements, plant-based protein, energy bars, snacks, Virtual and Augmented Reality (VR/AR), e-Learning, laundry and cleaning products, biodegradable plastics, and pet care. Feel free to contact me with consulting needs, networking, or just getting back in touch.

Country

United States

City

San Francisco

Industry

Computer Software

Skill

Content Strategy, Concept Development, Sales & Marketing Leadership, Sales Planning, Marketing Leadership, Framer, Design Systems, Modeling and Simulation, Marketing Analytics, Customer Journey Mapping, UX Research, Sustainability, Artificial Intelligence (AI), Contract Negotiation, Digital Marketing Analytics, ROI Analysis, PPC, Marketing Attribution, Systems Design, Mathematical Modeling

Experience

Founder and Chief Strategist

IRON RIVER

2018 - Present · 8 yrs

San Francisco

IRON RIVER is a product design and marketing strategy consultancy that serves purpose-driven organizations in food, fitness, health, wellness, and sustainability. Current/former clients include: Brita, Udemy, The Sharp Body, Burt's Bees, Glad, Hidden Valley Ranch, Matcha Mama, among others.

Advisor

ICA Fund

2025-6 - Present · 1 yr 4 mos

San Francisco Bay Area

Director Of Brand Management

OLLY PBC

2018 - 2018

San Francisco Bay Area

Led all x-functional efforts on company’s functional foods businesses, including national launch of OLLY protein bars in grocery, convenience, and over 1,800 US Target retail outlets. Accountable for day-to-day business analytics, shepherding product innovation, and delivering consumer insights.

Strategy Consultant

Independent Consulting

2016 - 2018 · 2 yrs

San Francisco, California, United States

Marketing strategy, branding, and new product development engagements for a variety of clients, mostly in consumer technology, including Symantec, MotionTraxx (fitness mobile app), and Norton Utilities.

Vice President Marketing

Matterport

2014 - 2015 · 1 yr

Mountain View, CA

Matterport creates breakthrough 3D technology that allows anyone to create digital twins of real-world spaces for use in AR, VR, web, and mobile applications. Built marketing team from scratch and grew revenue by 10X through multi-faceted demand generation activities, including paid search, display and social media ads, SEO, email/lead nurturing programs, and marketing events. Increased monthly website traffic by 3X and organic search traffic by 80%. Managed all PR and corporate communications that drove significant earned media wins, including Fox Business News, Bloomberg TV, and coverage by top tier news organizations like WSJ, Forbes, and Fortune. Led corporate rebranding. Developed high-profile media partnerships to drive brand awareness.

Director, Brand Strategy

SGK

2013 - 2014 · 1 yr

San Francisco, CA

Led client engagements in new product development, market research, brand strategy, visual identity, and integrated marketing strategy. Assisted multi-billion-dollar food company reposition, rebrand, and relaunch natural food business. Led development and implementation of strategic framework and decision matrix for improving ROI of integrated marketing efforts. Created brand strategy and positioning for launch of first national brand of cannabis flowers.

Vice President Marketing

Green Genius

2009 - 2011 · 2 yrs

San Franicsco, CA

Green Genius makes biodegradable plastic bags at price and performance parity to the top national brands. https://hubsanfrancisco.com/work/green-genius/ Managed all aspects of brand launch, including product development, branding, packaging, digital content and PR. Built $1MM+ business in first 12 months behind barebones marketing spend.

Strategy Consultant

Independent Consulting

2008 - 2009 · 1 yr

San Francisco, California, United States

-- Developed product strategy and new product roadmap for CleanWell Inc (sustainable personal care) in multiple home-cleaning categories. Company successfully launched recommended products through strategic partnership with Seventh Generation. -- Served as a business development lead for Verix (data insights SaaS company). Partnered with Nielsen advanced analytics group and accelerated efforts to acquire top-tier clients (e.g., Walmart, Kraft, Unilever).

Director of Marketing

Otis Spunkmeyer

2005 - 2008 · 3 yrs

San Leandro, CA

Directed all marketing activities on $100MM cookie and muffin business in Food, Drug, Mass and Club retail channels.

Brand Management

The Clorox Company

1999 - 2005 · 6 yrs

Oakland, CA

Laundry, Homecare, Pet, and Charcoal categories.

Sales Merchandising Manager

The Clorox Company

2003 - 2004 · 1 yr

Oakland, CA

Rotational assignment in Clorox Sales. Leadership role, cross-training for brand management. Led national field sales and broker organizations on $250MM of Clorox-branded business in all Food/Drug/Mass outlets.