Roberta Treviño Hayek

CEO at UNIQ STONE DESIGN

About

As CEO at UNIQ STONE DESIGN, I lead high-impact sales strategies, client relations, and marketing initiatives to achieve commercial objectives and expand market presence. With over 6 years of experience in sales and marketing roles across architecture and energy industries, I focus on driving operational efficiency and optimizing processes while fostering collaborative team environments. My work emphasizes building meaningful, long-term partnerships with clients and suppliers, ensuring exceptional customer experiences. Passionate about aligning strategic goals with innovative solutions, I bring expertise in sales closing, marketing execution, and team mentorship to deliver measurable results and strengthen brand visibility.

Country

Mexico

City

San Pedro Garza García

Industry

Design

Skill

Architecture, Sales, Sales Closing, Results-Driven, Team Leadership, Client Relationship Management, Prospecting Clients, V-Ray, SketchUp, Project Management, Adobe, Microsoft Office, AutoCAD, Ventas y marketing, Generación de contactos, Desarrollo de oportunidades de negocio

Experience

CEO at UNIQ STONE DESIGN

Uniq Stone Design

2025-6 - Present · 1 yr 4 mos

- Design and lead sales strategies for custom, high-value projects — consistently exceeding targets and expanding market presence. - Guide and empower the sales team, fostering a culture of collaboration, accountability, and growth. - Manage the full client journey, from initial outreach to tailored proposals, negotiation, and successful closure. - Drive brand growth through creative marketing initiatives, showroom experiences, and strategic events. - Identify and implement operational improvements to streamline processes and elevate the customer experience. - Build long-term relationships with key clients, architects, designers, and suppliers to fuel sustained business growth. - Oversee showroom strategy and customer touchpoints to ensure a premium, detail-oriented brand experience.

General Manager

COSENTINO

2023-10 - 2025-6 · 1 yr 9 mos

Monterrey, Nuevo León, México

- Lead sales strategy for high-scale projects, consistently achieving commercial objectives and driving market expansion. - Oversee and mentor the sales team, fostering a collaborative environment and supporting continuous professional development. - Execute comprehensive client relationship management from prospecting to contract negotiation and closure. - Develop and execute marketing initiatives, including event organization, to strengthen brand presence and visibility. - Identify operational improvement opportunities to enhance efficiency and optimize processes. - Cultivate strong, strategic relationships with clients and suppliers to support long-term alliances and business growth. - Ensure an exceptional client experience by managing showroom operations and customer engagement.

Director of Sales and Marketing

DIP architects

2021-11 - 2023-10 · 2 yrs

Monterrey, Nuevo León, México

- Led client relationships from initial prospecting to project completion, aligning strategic objectives with tailored marketing strategies. - Developed and executed comprehensive marketing plans based on in-depth market research and customer segmentation, overseeing all digital channels and social media platforms. - Managed marketing budgets, built strong supplier and media relationships, and optimized strategies for maximum impact, client engagement, and event execution.

Sales, Client, and Marketing Manager, Smart Energy México

Smart Energy Mexico

2019-1 - 2021-11 · 2 yrs 11 mos

Monterrey, Nuevo León, México

- Directed sales and customer service within the solar energy sector, consistently exceeding targets and driving market presence. - Oversaw social media strategy to enhance client acquisition and brand awareness. - Conducted financial planning, budgeting, and quoting for solar energy projects.