Roberta Rodrigues Rocha

I work in Digital Marketing, one of the areas responsible for the company's digital transformation through the development of strategies and implementation of actions that have the goal to unit online and offline in the multichannel journey of our customers. For this, the area offers digital solutions and platforms for marketing automation, continuing education, artificial intelligence, remote visitation, among others. Through the Marketo tool, which I am one of the administrators, I work with sending emails and SMS in a segmented way to inform and/or generate relationships. In addition, I create strategies for acquiring leads. In addition, I implement automatic communication flows, create, configure and integrate forms, landing pages, manage Opt-in and Opt-out and integrate the database with social networks in order to make strategies more assertive, and, consequently, increase the Eurofarma Group's digital presence and authority in the pharmaceutical sector. It is important to highlight that, in addition to managing the tool and its users and implementing the numerous features offered, I also provide training to the Brazil business units (Farma, Generics, Hospital and Oncology) and South America subsidiaries (Chile, Bolivia, Ecuador, Colombia, Paraguay, Uruguay, Argentina, Peru and Bolivia), Central America (Guatemala) and North America (Mexico).

Responsible for designing the entire Marketing plan of the company, which is related to current courses, launches, UX Writing and also branding. In view of this, in addition to developing the strategies, I executed and also delegated everything that must happen in marketing in a certain period. That is, I worked from content creation and optimization (SEO) - articles, video and blog post -, relationship rules via email marketing (CRM) to social media management, definition of course launch strategies, etc.

- Content Production Production of content for Blogs, Social Networks and E-mail Marketing with a focus on issues related to Communication and Leadership, with the goal to develop creative and original texts through intertextuality with current issues from reliable and relevant sources. Production of Copywriting, that is, persuasive texts to increase brand recognition through mental triggers and elimination of objections. Production and organization of agenda for video recordings and courses. - Review Review and readjustment of all written content produced by the team. - Social Media Management of social networks - LinkedIn, Instagram, Youtube and Facebook of the company Scritta and the director Laila Vanetti. Planning of content to be disseminated.

English language teacher for children aged 18 months to 7 years. In addition to the foreign language class, Little Kickers' proposal is to encourage play and physical activity through dynamic, practical and creative activities.

- Portuguese language assistant in classrooms from 6th to 9th grade. - Teacher responsible for teaching classes called “Plantões de Dúvidas”, in which Portuguese language doubts of students from 6th to 9th grade were solved in relation to the content learned. - Reinforcement teacher for students from 6th to 9th grade who had difficulties in the discipline. - Reading and Text Production Teacher for 5th year students.

The Tutorial Education Program is a program developed by groups of students, tutored by a professor. The PET groups existing in numerous Higher Education Institutions in the country - public and private - are guided by the principle of inseparability between teaching, research and extension and tutorial education.

The MBA in Marketing USP/Esalq is a Lato sensu postgraduate course, linked to the University of São Paulo, which lasts for 18 months.