Roberta Stippe

Planejamento estratégico, transformação digital, performance e relacionamento com stakeholders em empresas nacionais e multinacionais. Especialista em estratégias orientadas a dados com foco em crescimento, retenção, geração de leads e melhoria contínua da experiência do cliente. -Fortaleci a cultura organizacional ao criar a área de comunicação interna entendendo o processo e necessidade de comunicação para os públicos alvos. Com isso, influenciamos diretamente no desempenho e engajamento dos colaboradores diminuindo os ruídos de comunicação. -Crescimento de 143% nas redes sociais (orgânico) em 5 meses (Instagram). Por meio de marketing de conteúdo para nosso público alvo, trazendo informações de valor orientado por dados e conhecimento do negócio. Com isso, conseguimos reter e ganhar público segmentado.

- Exclusive Advisory Company for Digital Influencer Brenda Queiroz (@queirozbrenda on Instagram). - Structured the brand’s image positioning for nationwide reach by incorporating a major brand into the portfolio. I developed a media kit with updated information and key metrics collected during periods when the brand was mentioned unexpectedly. This aimed to showcase the Influencer’s impact on potential clients. As a result, additional brands joined the client portfolio seeking similar market positioning. - Increased social media views by 120% through trend analysis and the creation of detailed briefings that enhanced client and brand identification, leading to greater image expansion. I acted as image strategist by developing a complete positioning plan to strengthen market authority and attract qualified business opportunities. This ensured the Influencer’s strategic positioning, boosted credibility and reinforced connections with followers while building a strong community. - Key responsibilities include: Partnership Management, Negotiation and Commercial Proposals, Personal Branding Strategy Development, Communication, Public Relations, Client Prospecting, Metrics Analysis, Drafting Legal Contracts and Client Support.

- Marketing Analyst focused on social media and project management. - Increased Instagram pages reach by 230% by developing a strategic plan to build the brand’s identity and persona. Conducted audience mapping, competitor analysis, and I created a solution-oriented strategy based on identified needs. Implemented an editorial calendar including posting schedule, creative insights, copywriting, suggested visuals and media references. This ensured higher engagement and interaction with the target audience. - Reduced turnover by 12% within 90 days through the implementation of an internal marketing (endomarketing) strategy. Created publications encouraging direct employee participation and interaction. Organized internal campaigns on relevant topics supported by targeted events. Implemented feedback initiatives and 1:1 sessions with direct leaders, which fostered interaction between teams and leadership, improved team engagement and increased employees’ sense of belonging. - Key responsibilities include: Competitor and Trend Analysis, Strategic Planning, Editorial Calendar, KPI Analysis, Visual Direction and Content Capture, Advertising Spend Analysis, Internal Marketing (Endomarketing) and Development of Employee Engagement Strategies.

- I implemented a content creation process that increased the company's reach on social media, achieving connection with clients. This was possible after the implementation of the company's editorial calendar, which led the team to develop actions focused on results. - I enhanced brand positioning and its presence in the digital sphere with the creation of an editorial calendar. The long-term content planning allowed the brand to reach different media and social networks. - We achieved a sales conversion value of R$ 158,000.00 with the development of an immersive offline campaign focused on the target audience. This demonstrated client recognition and connection with the identity developed for the brand. - Among my responsibilities, I can also highlight: Event and Business Management, Leadership, Partnership Management, Personal Branding Strategy Definition, Communication, Public Relations, Metrics Analysis, Crisis Management, Competitor and Trending Analysis, Strategic Planning, Editorial Calendar, KPI Analysis, Image and Fundraising Direction, Expense Analysis (Published Ads), Internal Marketing (Endomarketing) and Internal Marketing Development.

Responsible for providing support to the team, promoting client relationship actions, scheduling visits, prospecting, carrying out organizational and document control activities, registration, preparation of reports, comparative charts data entry and tabulation, contract analysis and advisory services.

Service/Assistance to active and inactive INSS servers, organization of documentation and creation of functional folders, receiving requests, and serving insured beneficiaries.

Content Writer for an online magazine created by women, for women.