Roberta Kovacs

I specialize in growth for technical products—whether through product-led systems, partnership ecosystems, or direct revenue generation. My sweet spot: Taking complex technical products (blockchain infrastructure, decentralized systems, B2B SaaS) and building systems that turn them into revenue. Recent Work: Partnership & Ecosystem Growth: Coordinated 20+ major Web3 partners (Consensys, Polygon Labs, IoTeX, Helium) to sign joint manifesto—generated 3.5M impressions Managed Cosmos ecosystem partnerships, coordinating co-marketing initiatives Grew community from 4K to 25K through strategic partnerships Product-Led Growth & Revenue: Built qualification system managing 150+ alpha applicants— $3M+ pipeline Designed activation workflows driving 55% B2B conversion (3x industry average) Created product launch connecting 40,000+ wallets through user segmentation Revenue Generation: Generated $100K revenue in 48 hours through technical node sale Achieved 7.7K participants on $2,535 budget through strategic co-marketing Built full-funnel tracking systems monitoring CAC, LTV, activation, retention My Background: Before Web3, I spent 4 years at Ipsos Mori conducting B2B market research—systematic user qualification, structured interviews, rigorous data collection. I also founded an award-winning food business, scaling it 8,800% in 6 months through systematic testing and metric-driven optimization. What I Do: Build partnership ecosystems with technical companies Design product-led growth systems that qualify and convert users Translate complex technical products for diverse audiences Create revenue generation systems through partnerships, product-led funnels, or sales enablement Bridge technical and non-technical stakeholders Apply research rigor to growth problems What I'm Looking For: Growth-focused roles in Web3, B2B SaaS, or technical product companies: Product Marketing: Launching technical products, positioning, GTM strategy Partnership Marketing/BD: Building ecosystem partnerships, multi-stakeholder initiatives Growth/Revenue Roles: Product-led growth, sales enablement, pipeline generation I thrive in technical environments solving complex problems—coordinating 20+ partners, optimizing funnels, or enabling sales teams to close enterprise deals.