Roberta Counts

Roberta Counts is a Southern California real estate professional with a strong background in residential sales, luxury property marketing, and hands-on property management. Affiliated with Surterre Properties, Roberta brings a refined, service-driven approach to representing buyers and sellers across coastal, mountain, and lifestyle-driven markets throughout Southern California. In addition to her sales experience, Roberta has extensive professional property management expertise, overseeing approximately 10 successful short-term rental properties on platforms such as Airbnb and VRBO. Her portfolio includes beach properties, mountain retreats, and uniquely branded vacation homes. This experience provides her with a distinct advantage in understanding property performance, investment strategy, pricing optimization, guest experience, and regulatory compliance—including short-term rental rules, TOT taxes, and operational logistics. Roberta is known for her attention to detail, strong negotiation skills, and ability to position properties to stand out in competitive markets. Her background in hospitality allows her to anticipate buyer and guest expectations while maximizing value for property owners. Whether working with primary residences, second homes, or income-producing properties, she offers clients a comprehensive, full-service perspective that blends real estate expertise with real-world ownership and management insight.