Roberta Cristina S. Freire
Senior Manager - Indirect Procurement @ Einstein Hospital Israelita
About
• Professional with 15 years of experience, with career developed in Purchasin, Supply Chain and Logistics, acting in large-sized national and multinational companies such as: GM, OXITENO, UHG (Amil) and Albert Einstein Hospital. • Integrated view of the Supply Chain, involving local and international logistics (inbound, warehousing, outbound and transportation), production planning, demand planning and purchasing/sourcing. • Expertise in leading complex negotiation next to more than 40 suppliers simultaneously (Logistics Operators and Transportation Companies) for the support to productive plants and distribution in clients throughout Brazil, Argentine, Chile, Uruguay and Bolivia (R$ 300M year in contracts and over 700 distribution points). • Successfully idealized and implemented significant operational/logistics efficiency, involving economic modeling, business case, risks and threats. • Seniority for the presentation/discussion of strategic recommendations and new business alternatives next to local Leadership, as well as Top Management from clients. • Ability to manage problems and conflicts towards the conciliation of interests and the achievement of established targets and objectives.
Brazil
São Paulo
Hospital & Health Care
Leadership, Public Speaking, Microsoft Office, Microsoft Excel, Microsoft Word, Microsoft PowerPoint, Negociação, Negociação de compras, Gestão da cadeia de fornecimento, Estratégia, Planejamento estratégico, Gestão logística, Compras, SAP, Oracle ERP, Estratégia empresarial, Gestão, Gestão de contratos, Cost Breakdown, Abertura de Custos
Experience

Senior Manager - Indirect Procurement
São Paulo, Brazil
Executive leadership in Indirect Procurement at Einstein Hospital Israelita, overseeing a strategic annual spend portfolio of R$ 2.3 billion and a team of 48 professionals, including 3 managers and 4 coordinators. Focus on governance, institutional efficiency, financial sustainability, and strategic value delivery. Extensive experience managing categories essential to the hospital ecosystem, including: • Technology (DTO): digital solutions, IT infrastructure, and high-criticality contracts. • Real Estate, Engineering and Infrastructure: construction, maintenance, facilities, utilities, and large structural projects. • Corporate Services: HR, Finance, Legal, Compliance, Communications, Commercial and Marketing. • Nutrition, Education, Research and Innovation: supplies and services supporting clinical, educational, scientific and innovation initiatives. Leadership of two structural pillars within the procurement area: • Agile Cell, dedicated to process fluidity, standardization and efficiency in transactional activities. • Strategic Sourcing Cell, acting as the PMO for the Master Plan, leading over 60 projects and delivering consistent savings in the range of 20% to 25%, as well as contract optimization, quality improvements, and strategic initiatives across indirect and direct (clinical and care-related) procurement. Results-driven profile, with strong focus on team development, data-driven decision-making and the design of advanced supply models.

Purchasing Manager - Strategic Sourcing
São Paulo, Brazil
Acting as PMO for the Master Plan, leading more than 60 projects and delivering consistent savings in the range of 20% to 25%, as well as contract optimization, quality improvements, and strategic initiatives for both indirect and direct (clinical and care-related) procurement.”

Procurement Coordinator (Medical Material and Clinical Engineering)
São Paulo, São Paulo
• Reporting to the Purchasing Manager. Managing a team of 10 Buyers. • Responsible for coordinate medical materials and clinical engineering purchases, leading the preparation of RFQ and RFP, contracts elaboration and support in the deployment. Operation involving the most important hospital in Latin America, managing 60 suppliers, 8.000 SKUs, 100 Contracts. • Responsible for coordinate contracts renegotiation and price review analysis, as well as the coordination of advanced studies on threats and opportunities within existing contracts and new projects. • In-charge of planning and development of strategies towards synergy optimization and cost reduction through workflow mapping/redesign. • Coordination of new projects (Supply Chain integrated platform), through the analysis technical-financial feasibility of suppliers’ base, continuously seeking for cost reduction, quality enhancement, while increasing service level for internal customers. • Constant interface with Leadership from Manager Pharmacy´s and Clinical Engineering for the discussion of dimensioning, logistics plan design, productivity, time-to-delivery, OTIF, metrics and improvements alternatives. • Liaising with internal clients for the understanding of their needs and for the elaboration of operational delivery model.

Procurement Coordinator (Medical Material)
São Paulo e Região, Brasil
• Reporting to the Purchasing Manager. Managing a team of 10 Buyers. • Responsible for coordinate medical materials and equipment purchases, leading the preparation of RQF and RFP, contracts elaboration and support in the deployment. Operation involving 35 hospitals in Brazil, managing 50 suppliers, 10.000 SKUs, 350 Contracts. • Responsible for coordinate contracts renegotiation and price review analysis, as well as the coordination of advanced studies on threats and opportunities within existing contracts and new projects. • In-charge of planning and development of strategies towards synergy optimization and cost reduction through workflow mapping/redesign. • Coordination of new projects (Supply Chain integrated platform), through the analysis technical-financial feasibility of suppliers’ base, continuously seeking for cost reduction, quality enhancement, while increasing service level for internal customers. • Constant interface with Leadership from Manager Pharmacy´s Hospitals for the discussion of dimensioning, logistics plan design, productivity, time-to-delivery, OTIF, metrics and improvements alternatives. • Liaising with internal clients for the understanding of their needs and for the elaboration of operational delivery model.

Buyer | Sr. Buyer
Brazil
• Reporting to the Corporate Logistics Manager. Managing a team of 2 Assistants. • Responsible for the contracting of Logistics/Supply Chain services, leading the preparation of RQF and RFP, contracts elaboration and support in the deployment. Operation involving 7 plants in Brazil and 1 plant in Uruguay. Managing 40 suppliers (Logistics Operators/Transportation Companies), 100 SKUs for inbound, 400 SKUs for outbound, 700 distribution points (located in Brazil, Argentine, Chile, Uruguay and Bolivia) and >600 routes. • Responsible for contracts renegotiation and price review analysis, as well as the coordination of advanced studies on threats and opportunities within existing contracts and new projects. • In-charge of planning and development of strategies towards operational optimization and cost reduction through workflow mapping/redesign. • Coordination of new projects (Supply Chain integrated platform), through the analysis technical-financial feasibility of suppliers base, continuously seeking for cost reduction, quality enhancement, while increasing service level of Supply Chain. • Constant interface with Leadership from Sales and Industrial areas for the discussion of sales dimensioning, logistics plan design, productivity, time-to-delivery, OTIF, metrics and improvements alternatives. • Liaising with clients for the understanding of their needs and for the elaboration of operational delivery model.

Sr. Buyer
São Caetano do Sul, São Paulo
• Reporting to the Supply Chain Manager. Member of the team responsible for identifying opportunities for performance improvement and cost reduction within Inbound Logistics for the operations in Brazil (4 plants) and Argentine (1 plant), and 2 Distribution Centers. Operations encompassing 10.000 SKUs and >250 suppliers. • Responsible for transportation cost analysis (Logistics Operators and Transportation Companies) involved in the operation, considering: type of vehicle, volumes transported, frequency, routing, packaging, volumetry, SKUs diversity, among others. Discussion of alternatives for operational efficiency and cost reduction. • Responsible for monitoring contracts with Logistics Operators (total annual purchasing R$ 300M), including SLAs and metrics. Performed detailing analysis (transportation and warehousing). Technical/operational visiting, discussion of new models and alternatives and contracts renegotiation. • Responsible for “B-pricing” analysis of Global Logistics Sourcing for products incoming from China, Thailand, Korea, Germany, Italy, UK, USA and Mexico, considering: frequency, freights, customs fees, taxes, bilateral agreements, multimodal logistics, primary/secondary zones. Identification of improvement opportunities, elaboration of business case, presentation and discussion of alternatives aiming operational efficiency and cost reduction.
Roberta Cristina S. Freire's Contact Information
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