Roberta Bolonhez

I love to go beyond the obvious and the surface. I enjoy looking and being inspired by what is going on outside, looking to different businesses. I'm passionate about truly understanding what people do, why they do, to make the right questions to help brands to be the best version of themselves. that is why: I'm an enthusiastic Human Insights & Data Analytics professional, optimistic, results oriented and risk taking, having led initiatives in the FMCG universe and by daring in the entrepreneurial world through the launch of a digital ecosystem of Women Empowerment (www.bijousofia.com). I started my career as a researcher in GfK quantitative department, and then moved to industry side working in Unilever, Danone and Johnson & Johnson. Through my 20 years of career I had the privilege of leading global, regional and local market research projects, managing all types of methodologies throughout a product lifecycle and different business types. Partnered with biggest pure or hybrid digital players to pilot creative research methods for growth: Meta Group, Dumhrumby, Google, Kantar, Nielsen.. Academically, I was formed in one of the most renamed Business Marketing Schools in Brazil, ESPM in 2004, gaining awards for Best Marketing Plan when graduating and, after, completing studies with post-graduation courses in areas such as: Digital, Leadership and Design Thinking in AUDACITY, GOOGLE, HARVARD and INSEAD, respectively. I covered positions to digitalise Consumer & Data Department: data digitalization, digital connected center for consumers & shoppers, measurement agenda and scaling capabilities for multifunctional teams, being a key partner for turn arounds, growth, margin improvement, innovation pipeline design, strategy creation, budget optimisation and better return of advertising investments. I'm passionate about people, so in building high performing, diverse multicultural, working in multiple countries and strengthen connections with partners through trust and optimism. That is what I LOVE TO DO FOR LIVING! I #consumerInsights #consumer1st #artificialInteligence #shopperKnowledge #datadriven #positioning #branding #teamWork #leadership #measurement #bigdata #marketresearch #mediaplanning #mediaanalytics #admeasurement #ad-effectiveness