roberta bernstein

Top edited and supervised all department editors. Conceived and assigned feature articles, departments (health, beauty, lifestyle, money). Oversaw processes of the magazine. Acting editor from Dec. 2001-February 2002, when I was responsible for overall direction and vision of the magazine.

I excel as well at parachuting into positions that need a strong thinker and editor at the helm. Here, I stepped in for the New York Post's Travel & Real Estate editor while he was on paternity leave, overseeing the team and coordinating content. Just as he was returning, the paper/website's Beauty & Style editor left the paper; I was asked to take over the section, and led the content coverage there. This included online and print coverage of NY Fashion Week.

Was part of team under then-editor Michael Wolff to rebrand a trade-oriented publication into one that covers media, entertainment, technology, pop culture, and the personalities transforming the marketing and media industries, Conceived, assigned and top edited all feature content. Posted daily news stories and pushed them out to social media. Generated art with creative director and photo editor.

One of two editors for the newspaper's weekly travel insert. Edited all features, departments and columns. Assigned, wrote and worked closely with art department and photo editors. This was a part-time, 3-day a week job.

* Edited minute-to-minute coverage of the 2012 presidential debates and election, daily online news stories, features and columnists * live chats * social media

* Kept trains running * top edited * determined edit calendar with advertising dept. * content strategy and more.

* Headed USA Today’s usatodaycollege.com and Collegiate Correspondents program * Grew site traffic 1M uniques a month to 5M in less than a year * Edited/mentored 25-30 student reporters per semester & hundreds of contributors writing about gender, race, politics, money, pop culture and more * Directed content strategy across platforms * Developed processes to coordinate breaking news coverage on USA Today College and USA Today via network of college reporters in U.S. and abroad * Managed (too small) editorial and social media teams * Grew site’s social media presence; analyzed performance metrics * Collaborated with sales and brand-content teams on product development

* Began year as general news editor then moved to Money & Media only, with a focus on breaking news * Schedule included editing USAToday.com homepage and social media accounts

* Edited enterprise and short-form content. Was focused on 3 areas: politics and human rights * work issues * love/sex essays. Wrote feature-length and short-form articles.

Activities and Societies: Investigative Reporters & Editors