robert toth

o Directed strategy and oversee operations for search engine marketing o Accountable for a team of nine employees o Oversaw management of over 800 SEM clients o Developed processes to efficiently audit and report client data and employee performance o Conducted 1 on 1s and formal evaluations for employees o Provided classroom-style training for new executive hires and field sales teams

* Acted as an expert on Pay-per-click (PPC) campaigns * Responsible for providing advanced solutions in helping clients optimize maximize output per budgets * Responsible for process training for over 100 customer service reprentatives on Google AdWords, Google Plus, Google Maps, and Google Analytics. * Worked as a point of contact between Google and Genpact for AdWords Express and Google Plus information, product updates, and process improvement * Helped build training protocol and delivered presentations for both educational needs as well as to build higher consumer feedback scores and achieved a 10% increase in client satisfaction across the team * Provided product feedback on common issues to improve AdWords support processes.

* Managed PPC Accounts for Tier II and Tier III Automotive with some Non-Automotive Clients * Responsible for building campaigns and account strategy, with goals to optimize efficiency and deliver return on investment. * Provided detailed reporting on account performance to the client with recommendations and solutions for challenges. * Core skills include proficiency in Google AdWords, Bing Ad Center, Marin Software, Google Analytics, Microsoft Office.

* Managed quality of work for over 80 AdWords specialists & 12 Google Plus Specialists by reviewing, evaluating, and providing feedback on client support phone calls. * Analyzed data to maintain quality standards and practices for the Genpact team * Responsible for AdWords PPC, Analytics, and Google Plus Local * Assisted in creating and implementing workflow practices for Sales project with Google AdWords, Enhanced Campaigns, Google Places/Maps, and Google AdWords teams * Provided process training, product updates, and knowledge sharing initiatives for Google AdWords * Involved in client facing and reporting of performance data.

* Helped launch pilot group for a customer support division specifically for Google AdWords in relation to Search Engine Marketing * Certified and professionally trained in Google Search Engine Marketing * Demonstrated solutions for lowering advertising costs and creating better ROI for small business owners * Improved advertising reach and ad frequency by improving search relevance and consumer targeting

* Oversees a team of nine employees. * Directs strategy and oversees operations for accounts in Tier 2 and Tier 3 automotive digital marketing programs * including but not limited to Chrysler, Ford, General Motors, Mazda, Scion and Fiat. * Develops and implements paid search strategy for non-automotive and international operations including Canada, Brazil, Argentina, and Chile. Verticals include education and eCommerce. * Oversees budget management for over 500 SEM accounts, total of $1MM monthly in spend. * Personally manages campaigns for over 35 clients with a total spend between 100-200k monthly. * Develops processes to audit and monitor account data and employee performance. * Conducts 1 on 1 sessions and formal reviews. * Conducts classroom-style training for sales hires