Robert Sefaradi

In 1998, I was selling major brand-name home electronics on online marketplaces—long before ecommerce became the norm. As the market grew, I shifted into importing and branding products from overseas, helping build strong supply chains and brand presence across multiple industries Later, I partnered with two friends to co-found a beauty brand, scaled it successfully, and sold it to private equity. Throughout these ventures, I’ve always had a deep focus on operations—building systems, leading teams, and mastering the art of fulfillment. My new venture, 3PL City, is a Los Angeles-based 3PL company I founded in early 2023. We help brands streamline logistics and scale through advanced technology and robotics, gaining traction quickly with a growing client base across various industries. Let’s talk fulfillment…