Robert Poli

• Manage 30+ brands, writing bi-annual pre-season orders to fuel the Men’s Snowboard and Surf business, projecting growth in 2023. • Manages the Open to Buy process, hind sighting SKU/Category performance, establishes Pre-Season PO receipt flow, Pre-Season inventory allocation, sets in-season sell-through targets, manages return to vendor and mark-down dollar requests with the vendor, and ensures inventory management strategy is aligned with company-wide financial goals. • Manages the marketing relationship by communicating essential items and themes for the season, brainstorming/hindsighting promo concepts and reacting to performance, identifying risks in the promotional calendar, and building backups. • Closely analyze daily, weekly, monthly, and quarterly reports to identify sales trends and areas of opportunity. Manage OTB, identifies inventory risks and opportunities, and reacts by moving, canceling, or chasing products. • Communicate store and web merchandising needs to the visual merchandising teams to ensure the in-store environment and the website tells compelling, aspirational product stories while optimizing sales.

Managed and oversaw supplier portfolio accounting for $100M+ in annual revenue and was responsible for the creation and execution of business growth plans and negotiating best pricing/programs and promotional support . Responsible for all front-end site activities including category strategy, supplier relationships, supplier assortment buying, site merchandising, and product selection for promotional campaigns for 6 categories. Worked with suppliers and cross-functional teams to grow the Kitchen and Bar Furniture business through best-in-class merchandising, on-trend product buying, effective pricing and profitability strategy, and operational analysis excellence. Conducted competitive analyses to evaluate market trends and identify assortment gaps across categories.

Create, maintain, and run standard reports across sport silos and product categories to support informed decision making. Collaborate across roles and departments to identify ways to add sustainable aspects to product, process and location. Focus on opportunities that will increase efficiency and decrease cost. Take lead on SMU program management & communication. Draft Sales tools to support efficient selling-in. Work with Development to source low-MOQ options for Snow Gear.

Led the Preview and Salesman Sample team and work with our global regions to understand their market, the quantity of each product needed, and the date it is required for their Pre-line's and customer meetings. Worked cross-functionally with our Custom Compliance Manager to create and track a file of leather gloves that qualified for GSP Declaration from 2017 to 2018 and resulted in over $80,000 worth of duty drawback. Manage the e-Commerce custom headcover program from design to final production and global distribution. Created a bill of materials and quote sheet file, that our foreign vendors update monthly, to track month-to-month changes in material, labor, and freight.

Sourced and negotiated the cost with our Asian vendors to hit the price points for bag materials, t-shirts, golf gloves, & travel gear set by the Executive Team and Product Managers. Build reports based on monthly, quarterly, and yearly sales to see which products/colors performed and which did not to support the product marketing team in choosing colors and styles to continue carrying or drop for the upcoming season. Facilitate information from our International Vendors to the Product Managers, to offer the team timing restraints, feasibility & a cost-benefit analysis of the project. Worked with consultants on launching a new system within the company that will be deployed to all sales representatives to help drive the headwear business

I have supported the e-Commerce department in the migration of information from Radial to the new Salesforce Commerce Cloud [Demandware] platform. I have manipulated SQL queries daily to return weekly, monthly, and yearly data for web expansion items, which included division performance, sales to date, product detail views, and to monitor inventory levels. Utilize Google Analytics to examine products underperforming and find ways to increase sales and margin. I monitored popular items sold per week on GNC.com and Amazon.com to understand current trends and use the information to forecast appropriately.

Aided Footwear and Accessories Site Merchandisers with day-to-day responsibilities to ensure product categorization, weekly reports, and other daily tasks were completed on time. Ran weekly Monday reports, strictly for new products to understand how it is performing in-store versus online. Tracked current promotions and promotions previously ran, during the same period, to understand which worked and why. I then worked with the Site Merchandiser to understand the data and plan to recreate it. Compared Dick's Sporting Goods footwear assortment: styles, brands, Men, Women and Kids options, footwear offered per price range, and compared it to the top five competitors to understand points of strength, weakness, and opportunity.

- Serve as a link between shippers, carriers, and forwarders, using proprietary Transportation Management Systems and various other industry tools and software. - Develop a diverse ongoing portfolio of clients through industry research and self-generated leads. - Surpassed consecutive sales goals by over 25%.