Robert Malhamé

Identify, validate and incubate new growth opportunities (business models, verticals, services) aligned to Wayflyer's strategic pillars. - Own the vision, roadmap, business case and go-to-market for new ventures from zero to scale - Define problem spaces, design hypotheses, run experiments, build prototypes and iterate rapidly in high-ambiguity environments - Mobilise cross-functional teams across data, engineering, design, partnerships and underwriting to operate as an independent venture unit - Track and report key success metrics: adoption, revenue, margin, time to launch and scale efficiency

Launch great products & find and deliver new ways to generate revenue growth - Head of Commercial Transformation for Yodel acquisition - Independently drive high-impact initiatives (e.g., D+1 evolution, SME launch, Ireland expansion) from start to finish, including defining objectives, building business cases, and delivering results -Own the entire lifecycle of responsible initiatives, from inception and scoping to resource alignment, delivery, and performance evaluation - Lead alignment across Ops, Tech, Finance, and Commercial teams to secure resources and resolve roadblocks, ensuring seamless execution of strategic goals

Development of InPost's strategy across international markets: - Transformation lead for Menzies acquisition - Launched Direct to Consumer Send product - Responsible for end-to-end UK strategy; including design, delivery and implementation of growth initiatives.

Led strategic growth initiatives aimed at disrupting the UK enterprise market through data-driven acceleration propositions. Designing and creating diverse, complex, multi-functional, transformation programmes. o Maximised value of strategic partnerships with global clients, negotiating multi-million pound contracts and fostering mutually beneficial commercial relationships directly with external C-suite stakeholders. o Orchestrated the planning and execution of solution development, go-to-market strategies, launches, and in-market executions, resulting in annual revenue exceeding £750 million. o Analysed market trends and technical capabilities to craft compelling propositions and business cases. o Recognised as a Top 1% of UK talent and 'Best in Business'.

- Drove trading efforts in an agile digital environment, increasing channel share and identifying opportunities for conversion improvements. Championed data-driven decision-making for a digital-first approach to B2B sales. - Key Achievements: o Led the digital delivery of the first-ever SME online purchasing journey, leveraging insights for design optimisation. o Identified and implemented design enhancements in the shared checkout journey, resulting in £12 million incremental revenue from a 5% increase in conversion. o Oversaw digital acceleration initiatives, directing investments to boost channel share by improving CX. o Managed digital merchandising and trading performance during peak periods, contributing to record-breaking trading performance.

- Led technical projects across B2B segments, enabling data-driven decision-making. Developed technical skills in Python, advanced Excel, VBA, and SQL coding. - Key Achievements: o Delivered service critical communications to 750k customers during the shutdown of the 3G network. o Automated the analysis of the rNPS customer sentiment survey, increasing efficiency by 30%. o Served as Chief of Staff for the CDO – designing and implementing agile governance framework.

Private tutor for undergraduate level Statistics, R-programming and Psychology

Continued roles on a freelance basis, including: • Client report writing • Data analysis • Copy-editing colleagues' work

- 16-week market research internship in the global wine industry; experience using Q-statistics and HubSpot software. - Helped to create syndicated reports for global wine markets using quantitative and qualitative data. - Lead report writer on one of the company’s most popular reports, Sparkling Wine in the UK market. This has since featured in November 2019 Drinks Intel Magazine. This demonstrated my ability to extract key information from large data sets and present this in an accessible way. - The COO asked if I would continue working on a freelance basis while I concluded my studies.

Part-time work during the COVID-19 pandemic.

Lead data analyst for a student-led social initiative focusing on micro-sustainability to promote sustainable lifestyle choices. - Aimed to assess the initiative’s impact by scripting and conducting surveys. - Initiated and took lead of ‘Product Challenge’ social media giveaway campaign on Facebook, Instagram & LinkedIn by contacting businesses asking for sustainable product donations to feature. - Grew social media followers by 120%. - Evaluated waste reduction that is achieved after a month of use of the product by the winner.

Conducted research, while still at university, into the impact on quality of life and the perceived risk-benefit of undergoing cytoreductive nephrectomy in patients with metastatic renal cell carcinoma.

Part of crisis management team for proposed Holocaust Memorial in London. - Had to work as part of a small team to tight deadlines

- Research post looking into correcting Andrew Wakefield’s refuted research linking autism and vaccines. - Conducted qualitative interviews as well as administrating quantitative questionnaires. I collected and analysed all data for the study.

- Holder of the Edinburgh Award: In recognition of being able to juggle the demands of university with paid extra-curricular work, while still achieving 1st Class results. - Holder of the Trevarthen Award for Community Engagement: In recognition of using psychological expertise in paid and volunteer work in the wider community, and raising the profile of the field of Psychology in the community. - Dissertation title: 'The impact of context-based illusions and stress on golf putting performance'. - Highly skilled in the use of R-statistics & Qualtrics softwares. - Male lead in short film 'Glass People'.

- Deputy-Head-of-School - Head of my boarding house (The Head Master's) - Head of Royal Navy Section - Captain of undefeated Harrow Football 1st XI - Awarded Harrow Prize: In recognition of total all round contribution to all elements of school life (Academia, Sport, Arts and Voluntary work). - Achieved highest possible award in recognition of my charitable work throughout my school career