
robert mcelmurry
senior director, strategic accounts
About
Feb 27, 2015 ... Responsible for both National and International Sales Directors in the growth of the PMT .... Customer Excellence Director, Western Europe & Canada at AbbVie...
united states
new york
internet
sem, lead generation, digital marketing, online advertising, seo, online marketing, new business development, customer retention, email marketing, account management, sales process, marketing strategy, advertising, automotive, mobile marketing, sales management, b2b, customer satisfaction, crm, marketing, social media, website development, digital media, ppc, social media marketing, sales operations, web analytics, digital strategy, e commerce, profit, team building, automobile, selling, integrated marketing, strategy, competitive analysis, vehicles, business planning
Experience

senior director, strategic accounts
artusa firm

director
digincy
* Responsible for the Sales of Digital Marketing including SEO, SEM, Reputation Management, Social Media (Facebook, Twitter, Online Registries) SmartChat (CRM Integration), Static URL’s, Unique Title Tagging, Strategic Content, and true Mobile Device Infrastructure, CEM Strategy. * Developed custom Sales Initiatives to increase paid , organic, and earned search places while maintaining search engine compliance. * Experienced in cross functional sales to both clients and marketing agencies. * Met or exceeded proposed client goals to both retain and renew client relationships. * Designate for budget allocation based on positive analytical results and positive brand recognition based on total Digital presence as well as Sales of all Interactive elements.

president and owner
dealer online auctions
* Developed and consulted directly with eBay in the launch of their eBay Motors Division. * Oversaw all start-up aspects of new software and procedures in order to meet eBay compliance. * Developed creative sales and marketing campaigns and proposals. * Leader in establishing a positive business presence within new markets on a National level. * Established leadership and credibility of new product implementation through a system that was highly unrecognizable within the industry. * Developed operational procedures focused on increasing viability and stability to ensure long-term success. * Unique experience of building identity and branding of a National business. * Managed a development an organizational team that was diverse in harvesting collaboration while maintaining individual accountability.

sales and marketing manager
dominion enterprises
* Responsible for Sales and and Digital marketing initiatives/programs. * Grew total revenues to highest level in organizations history. * Lead financial management procedures, operating budget, analysis and projections. * President designate for Sales functions within targeted demographic areas. * Implemented strategic sales models both within the organization to ensure proper development, application, and communication of new products and procedures.

director
pmt advertising / dealer hd
* Responsible for the Sales of key communication avenues that allow the PMT model to both push and pull key data from CRM’s (Customer Relationship Management), and ILM’s (Internet Lead Management). * Responsible for both National and International Sales Directors in the growth of the PMT business model and key Digital sales processes ensuring uniformity. * Maintained successful relationships both within PMT and third party Digital Networks ensuring quality assurance, compliance, and the required positive image. * Sold digital strategies in order to show the importance of key Website Infrastructure, (SEO), (SEM), GEO/Behavioral Targeting, and the importance of pure Website content that drive revenue. * Experienced in negotiating software sales both to and from Digital agencies. * Team Lead for overall knowledge of Digital and Interactive Products within the organization, clients, partners, and original equipment manufacturers (OEM’s) * Derived goal driven Sales Initiatives and worked directly with sales teams to streamline processes and raise total sales revenues.

director, strategic accounts
kenshoo
Education
engineering
purdue university
management
robert mcelmurry's Contact Information
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