Robert Lorenz De Guzman

Robert Lorenz De Guzman

Brand Manager

About

I help brands grow through creative systems that actually work. With 9+ years leading Creative Operations, Brand Management, and E-commerce Strategy across global agencies, Amazon, and private label brands, I've built a career at the intersection of creative direction and business performance. My work spans Art Direction, Brand Identity, Amazon A+ Content, E-commerce Growth Strategy, and Digital Marketing with a consistent focus on one thing: RESULTS A 70% revenue increase here. 25~30%% brand visibility growth there. These aren't accidents. They're what happens when operations in a creative execution meets systematic discipline. I bring a rare combination to every engagement — I can lead the strategy, direct the creative, manage the team, and own the outcome. No handoffs lost in translation. I'm deepening my edge in AI-Powered Marketing, Workflow Automation, and Lean Six Sigma Process because the brands winning tomorrow are building smarter and agentic systems today. If you're scaling a brand and need someone who operates at both the creative and business level Let's talk

Country

-

City

Philippines

Industry

Luxury Goods & Jewelry

Skill

HubSpot Marketing Hub, HubSpot, E-Commerce, VLOOKUP, Microsoft Excel, HTML Emails, Email Newsletter Design, Email Marketing, Graphics, CRO Management, Operations Management, Scrum, Content Marketing, AEO/GEO, Six Sigma, Six Sigma Green Belt, Lean Process Improvement, Lean Management, Lean Six Sigma, Team Management

Experience

Pvt Label Beauty Brand

Brand Manager

Pvt Label Beauty Brand

2026-1 - Present · 9 mos
ScaledOn

Creative Marketing Team Lead

ScaledOn

LinkedIn
2024-3 - 2024-12 · 10 mos

United States

· Leadership engagement and mentorship with team members in familiarizing strict brand identity of the client · Managing process coordination and projects and delivery schedules · Quality Control & Assurance of Landing Pages · Planning and Brain Storming Ideas to employ various and best practices to enhance and elevate the Company’s Marketing performance · Use proper file types and/or compression methods for deliverables · Interpreting briefs and client requests properly and clearly · Marketing and Project Management · Strong Verbal and Written Communication and coordination · Strategic Planning in conceptualizing ideas through Competitor research · Proven track record of successful creative design solutions · Ability to translate marketing strategy into visually · Use various techniques and creative techniques to skyrocket client’s needs · Establish solid communication amongst the team members to execute on effective and efficient workflows for maximum productivity and timeframe management · Direction analysis for impact assessment and adhering to brand identity · Multitasking day to day alignment with various managers and development of ATL BTL TTL marketing collateral · Direct Mail Vendor coordination & Direct Mail Print marketing creation · Continuously improve the design process by gathering and implementing feedback from stakeholder · Stay current with the latest trends, technologies, and best practices in graphic design and social media marketing to ensure our content remains engaging and relevant · Contributed with email marketing and managing automation workflow process

Inaka

Graphic Designer

Inaka

LinkedIn
2021-11 - 2023-12 · 2 yrs 2 mos

Houston, Texas, United States

Same with SoNeat products Different brand under one client

SoNeat Products

Art Director

SoNeat Products

LinkedIn
2021-11 - 2023-12 · 2 yrs 2 mos

United States

· Leadership engagement in art direction adhering to strict guideline policies of Amazon · Managing process coordination and project within Listings · Quality Control of Enhanced Brand Content to uphold Brand Identity · Planning and Prioritizing Product Listings to ensure customer retention and ranking · Monitoring Amazon PPC Marketing, Scheduling meetings and deadlines · Multitasking with Shopify and Amazon · Planning and research for Product Innovation (Marketing) · Strong Verbal and Written Communication and coordination · Strategical Planning of every product for project implementation · Proven track record of successful creative design solutions · Ability to translate marketing strategy into visually · Brand Development- revitalized the clients brand resulting in a 70% boost in sales · Drove in 25% brand visibility and 15% customer engagement through social media platforms · Amazon Customer retention and client satisfaction (CRM) · Use of AI Image Generation to help with generating image listings

LPG Expo

Senior Graphic Web Designer

LPG Expo

LinkedIn
2021-7 - 2022-10 · 1 yr 4 mos

Singapore, Singapore

· Outstanding verbal communication with the CEO and Director to meet client expectations · Attention to detail in design processes and solution development · Quality control to uphold company's re-brand to meet client goals · Attention to detail and coordination to manage conflicts · Analytical assessment in engaging similar roles with leadership · Evaluation of team and individual to assess collaboration. Team Development · Project planning and financial analysis for every itemized expo throughout the calendar year · Wordpress CMS and Website maintenance · Overseeing cost optimization. Implemented efficient design process reducing production costs whilst retaining quality and maintaining hitting deadlines

Usher Technologies Private Limited

Creative Consultant

Usher Technologies Private Limited

LinkedIn
2019-5 - 2020-9 · 1 yr 5 mos

Metro Manila

· Proven track record of successful design campaigns · Demonstration of adept problem solving solution for marketing and sales · Art direction analysis for impact assessment and adhering to brand identity · Multitasking day to day in creation of both online and offline creative assets · needed for stakeholders and company clients · Leadership engagement Ability to lead the team · Innovative designs and attention to detail for vendors and meeting standard quality and project coordination · Evaluation of KPI for project coordination and process improvements · Assisted in providing customer service in engaging with client and customer emails · Managed project lifecycles, consistently driving multimedia related assets required for pitch whilst on time and within budget · Interactive experience and educational learning when facing clients · Drove in 30% boost in user interaction and brand visibility fostering a culture of new and continous learning for the product

Upwork

Freelance Graphic Designer

Upwork

LinkedIn
2016-6 - 2019-2 · 2 yrs 9 mos

Remote

· Prioritizing client's goals and objective to manage client expectation · Prioritizing KPIS as metrics of success in client collaboration · Monitoring schedule of established objectives to ensure on time delivery of deadline · Demonstration of Attention to detail in design thinking, conceptual design and out of the box problem solving · Strong verbal communication with clients for future conflict resolution · Innovative Creative Design Solutions - Print and Digital Responsive design concepts · Continuous Learning and development within the latest design tools and market trends · Attended seminars and conferences to learn Business Trends like SEO, SMM for digital and Social Media Platforms like Instagram Facebook · Attended workshops in utilizing How to incorporate Design in Paid Ads and the e-commerce industry's best practices · Successfully adapted to evolving design trends and client searching methodologies while maintaining competitive edge in the market · Cultivated positive feedback from clients building positive work ethic and professional relationship

Cultural Center of the Philippines

Graphic Design Marketing Intern

Cultural Center of the Philippines

LinkedIn
2012-7 - 2016-3 · 3 yrs 9 mos

Metro Manila

· Coordination of effort and internal resources to achieve successful meeting deadlines · Excellent time management, prioritization and organization skills · Assertive planning of execution for design campaigns and assessing risk outcomes · Outstanding communication skills · Demonstrated strict work ethic to adhere guidelines · Demonstrated ability to lead others · Track record in contribution to the work of internal and external teams · Demonstrated design software proficiency · Demonstrated outer skills in basic data entry, word processing and documentation writing · Prioritizing problem solving fro project planning, initialization and implementation · Monitoring schedule and multitasking development of design collaterals

Education

Lyceum of the Philippines University

Lyceum of the Philippines University

LinkedIn

Multimedia Arts

2012-7 - 2016-3 · 3 yrs 9 mos

Robert Lorenz De Guzman's Contact Information

Email

******@***.com

Phone

(**) *** ****

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