robert li

Co-founder. Online Cosmetics Retailer. In charge of logistics, purchasing, marketing and online operations. Responsibilities Operations o Procuring suppliers and manufacturers o Updating product lists & inventory levels o Producing and managing online storefront o Processing for fulfillment of customer orders Marketing Strategy and Execution o Producing content for social media presence o Producing content for content marketing purposes o Liaising with social media influencers Achievements ● Grew store traffic in first month of operation to over 4000 unique visitors using organic marketing methods. ● Secured partnership with one of South East Asia’s largest distributors of beauty products.

* Designed interactive websites using new multimedia platforms, such as Flash and HTML5. * Responsibilities * ● Creating visual assets to be imported into web development process * ● Logo Creation

* Boutique Real Estate Agency. In charge of sales development and automation, and digital marketing. * Responsibilities * ● Develop, digitize and oversee sales pipeline * ● Manage client master list * ● Develop and optimize Email Campaigns * ● Develop and optimize SMS Campaigns * ● Implement Automation of prospect development and lead qualification using appropriate email and SMS technologies * ● Manage weekly newsletter and content creation * ● Photograph, manipulate and upload new listings to listing platforms * ● Provide investment analysis when required * ● Scrape and analyze weekly data about the local property market * Achievements * ● Increased sales volume by 300% from FY2015 to FY2016. * ● Digitized lead generation and sales pipeline. 12-month performance led to an 80.6% open rate, 31.8% reply rate, and 24.6% interested rate. All are at least 4x average industry benchmarks. * ● Automated 80+% of the processes for qualifying and developing leads allowing our broker to concentrate on closing high probability prospects.

WP Engine is a global digital experience platform designed for WordPress. With offices in the US, UK and Australia, we power over 80,000 websites. The Market Development role drives the growth of WP Engine in Australia, New Zealand and East Asia by identifying aligned businesses and leading the region’s sales and inside sales campaigns.

The SDR role is in charge of cultivating opportunities and relationships with both inbound and outbound leads.

* Oversaw procurement of fine wines, infant formula and baby accessories/apparel from AU/NZ markets for sale into PRC. * Responsibilities * ● Prospecting suppliers and manufacturers * ● Initial negotiation * ● Overseeing Australian outbound delivery of goods * Achievements * Negotiated 12% reduction in base cost of our NRZBB infant formula line from the manufacturer on the first batch of 20,000 units. Resulted in a cost saving of USD36,000.

* Customer facing retail role. Assisting customers with their purchase of computers and computer related accessories. Assisted in the on-site repair of computers. * Responsibilities * ● Selling computers, software and accessories * ● Assisted in the on-site repair, upgrade and maintenance of computers * ● Advised on stocking levels for gaming and media player departments * Achievements * Ranked 2nd in Victoria for Hewlett-Packard consumer computer sales in 2008.

Tasked with working closely alongside our agency partners in the wider ASEAN region to architect solutions to secure and maximize their WordPress digital experiences through enterprise level security and performance practices, and class leading automation tools and integrations.

* Founder. Emerging Market Real Estate Crowdfunding. Business Modelling and Development. Chief Evangelist. * Responsibilities * ● Development of business model * ● Risk analysis * ● Prospecting & Investor Presentations * ● Seeking of property development partners. * ● Brand development and awareness * Achievements * ● A top 10 startup in inaugural 1337 Ventures Alpha Startups Bootcamp 2015

* Self-employed Freelancer. Primarily worked in technical roles in professional productions in Film, Television and Advertising. Have worked with ABC (Australian Broadcasting Corporation), NAB and Mazda. * Responsibilities * ● Sound Department Head * ○ Production Mixer * ○ Sound Recordist * ○ Boom Operator * ● Electrical Department * ○ Gaffer * ● Makeup Artist * ○ Special Effects Makeup * ○ Makeup for Film & TV, Fashion Photography and Catwalk * ● Post Production * ○ Sound Design * ● On-Set Photography * Achievements * ● IMDb Listed with 36 Credits (http://www.imdb.com/name/nm4317749)

WP Engine is the world's leading DXP for WordPress powering over 5% of the known Internet, and backed up the world's best tech support (Stevie award winning 4 years running). Tasked with analyzing the WordPress properties of WP Engine's customers, advising on appropriate solutions to the technical challenges they're facing, and learning about cutting edge WordPress applications every day. Using experience with WordPress and the Martech ecosystems, marketing automation, data and digital growth, I help WP Engine's customers and partners win digitally!

Actor Network Theory Exploration of the disintegration of the Player Assemblage

Specializing in Structural Anthropology, Meritocracy, Massively Multiplayer Online Role Playing games, Games studies and Culture. Wrote a thesis entitled Killing the Noob - Meritocracy in MMORPGs