robert edwards

Led strategic planning efforts that achieved revenue growth of 11% and 200 bps of margin expansion with three businesses ranked in the top five as the best performing across all of Honeywell

* Strategic business lead reporting to four presidents supporting the Airline, Transport and Regional and Business and General Aviation market segments, a combined business that includes avionics, engines and power systems, mechanical components and connected services. Responsible for OEM and aftermarket strategic and operational planning * product portfolio balancing * R&D * VC investment * market adjacencies * and mergers and acquisitions. Cultivate ideation and prove business cases that drive break-through

Responsible for developing and implementing successful strategic communications plans for start ups and Fortune 500s. Implemented customized business intelligence system. Conducted market research and analysis; created social media strategies; and public relations, advertising and promotional plans for clients. Set tone in office through employee communications campaigns and monitored emerging market issues and industry trends. Worked with DoD Federal Regulations and ITAR.

Created successful media relations campaigns and served as a spokesperson for all Motorola aerospace and advanced communication initiatives. I developed and implemented PR plans and media-coached senior executives. Worked with DoD Federal Regulations and ITAR. Served as a member of crisis communications team and worked closely with outside consultant to develop brand for Motorola SSTG and SATCOM.

Created proactive media relations campaigns. Served as a spokesperson and media-trained senior executives. Member of crisis communications and issues management teams. Wrote crisis communications plan. Reported to Director.

Managed the global marketing and strategic planning aspects of the Airline, Transport and Regional Aftermarket for Honeywell Aerospace, a multi-billion dollar business. Responsible for conducting business, financial and competitive market research and analysis with a market-back, value-based approach with regard to products, technologies and services offered by Honeywell. Developed and implemented strategic plans to establish stronger channela with regard to MRO activities, reduce leakage, deter competitive forces and identify potential new revenue sources.

As Director of Marketing and Communications Operations, I set all objectives and operating requirements for the department. I was responsible for the corporate brand, product positioning and setting all departmental and company policies regarding internal and external communications. Developed all strategic communications and marketing plans and counseled executive leadership team on communications issues and customer engagement strategies. Managed all media and vendor relationships and exercised quality control over all communications operations while directing the digital media strategy, trade show activity, advertising and editorial calendars, marketing and Web design teams. Ensured best practices were communicated and echoed throughout the organization.

Formerly Brodeur Worldwide) - As Group Manager, I was responsible for the development and implementation of successful corporate and product communications plans for start ups and Fortune 500s. Facilitated media and industry analyst tours and media coached senior executives. I developed branding campaigns for clients that successfully transformed cultures and repositioned companies in the marketplace. Business development efforts led to a revenue increase of 33 percent.

* Gas Turbine Engineering Officer * Surface Warfare Officer * Electrical Officer * Damage Control Assistant

Direct the marketing and strategic planning efforts of Honeywell's multi-billion dollar Defense & Space aftermarket. Successfully conduct market research and analysis, develop segmentations, identify potential market adjacencies, acquire competitive intelligence, determine potential merger and acquisition opportunities, and create and implement strategic planning initiatives that drive revenue and position the business unit for long term growth.

Responsible for managing the experience of over 2000 commercial airline customers and four major OEMs that compromise Honeywell’s $4 billion Air Transport and Regional (AT&R) business. From an internal perspective, responsible for driving paradigm shifts across all organizational functions that promote Customer First initiatives. Externally responsible for developing and implementing creative and impactful solutions integrated with strategic planning and business operations efforts designed to improve the AT&R customer experience.