Robert Chen

Senior Specialist, Product Department @ GW International

About

Marketing Strategist | From CNC to Cycling | Product & Media Expert I am a marketing and product strategy professional with hands-on experience across both the machine tool and cycling industries. Since 2020, I have led product video production, social media management, and the execution of both physical and virtual exhibitions. My work spans from technical content creation to product launches, always focusing on clear communication between R&D, sales, and the end market. At Glory Wheel, I combine my technical know-how and marketing expertise to drive innovative product positioning in the global bicycle components market. Previously, I developed a deep understanding of CNC machine tools, which still informs my strategic thinking today. With a strong foundation in digital marketing tools such as Google Ads, and a passion for storytelling through media and exhibitions, I strive to deliver lasting value to brands and help them stay agile in a changing market.

Country

Taiwan

City

Taichung–Changhua Metropolitan Area

Industry

Retail

Skill

產品行銷, 產品策略, 自行車零件知識, 技術溝通, 展會規劃, Customer Service, Microsoft Excel, Sales, Team Building, Management, 團隊合作, 領導力, 策略, 行銷, 規劃, 企劃

Experience

Senior Specialist, Product Department

GW International

2024-11 - Present · 1 yr 11 mos

・Managed product strategy planning and oversight for core bicycle components, including headsets, stems, and related accessories, to develop competitive products aligned with market demands. ・Led the creation of technical documentation and training materials to enhance product knowledge and promotional capabilities among internal teams and partners. ・Planned and executed international exhibitions (Eurobike, Sea Otter Classic, TAIPEI CYCLE), covering pre-event strategy, product validation, onsite filming, and promotional activities to successfully enhance brand visibility and customer engagement. ・Facilitated cross-departmental communication and collaboration throughout product development cycles, working closely with R&D, marketing, and sales teams to ensure timely product launches and quality standards. ・Supported the integration of internal technical resources, participating in the design and promotion of innovative headset systems (e.g., Full-ICR, LIMITER), to improve product competitiveness and market acceptance. ・Coordinated with domestic and international customers and suppliers, addressing technical inquiries and managing customer requirements to enhance internal and external collaboration efficiency.

Marketing&Planning Coordinator

SANJET INTERNATIONAL

2020-8 - 2024-10 · 4 yrs 3 mos

Taichung City

1. Plan and shoot the product introduction video regularly. 2. Social Media Management (Facebook, LinkedIn, YouTube, LINE, WeChat official account, WeChat channels) 3. Planning and execution of physical fair (2021 TIMTOS suspended due to Covid-19 /2022 TIMTOS X TMTS) 4. Online exhibition planning and execution (site planning, personnel arrangement, shooting, pre-exhibition publicity, in-exhibition execution, post-exhibition marketing, integration of exhibition results and corresponding marketing strategy planning for regions and exhibits) 5. Operate Google Advertise system for delivery (Google keyword delivery, multimedia advertising delivery, map advertising delivery) 6. Planning of all kinds of literary and propaganda materials (eg：product brochure, goody bag, peripheral products etc,.） 7. Engage with domestic and foreign media，planning interviews and exposure.

After-sales service coordinator

SANJET INTERNATIONAL

2018-10 - 2020-8 · 1 yr 11 mos

Taichung City

1. Eliminate machine abnormalities on-site; 2. Eliminating machine anomalies online (video conference, making paper SOP, shooting teaching videos for selling service); 3. Represent the company to provide after-sales service in Europe (Croatia, Poland, Czech Republic, Spain, Italy, UK); 4. On behalf of the company to do the overseas business visits (South Korea, India).