Rob Bienes

Analyze marketplace data creating dashboards with an emphasis on spending data. Monitor and evaluate the competitive landscape locating advantages for Turner's properties with a focus on TNT and TBS.

Lead the team responsible for targeting advertisers and categories. Collaborated with Discovery Digital to evaluate the impact of Discovery Go. Monitor newly released VOD data from Nielsen and its overall effects. Helped create and was the administrator for Ad Sales Research Sharepoint site.

Conduct audience forecasting and strategic research for Animal Planet and Discovery Health. Manage competitive tracking and reporting along with covering “big” TV events like the Olympics. Educated and informed senior sales management about the competitive landscape and industry trends.

Responsible for pricing and planning among multiple networks and collaborated with sales on strategies. Forecast inventory revenue potential for senior sales management and monitor inventory for possible sales opportunities.

Negotiated estimates and CPP's for media buys for various local television and radio markets. Maintain buys for clients Warner Brothers, Kraft and Dairy Queen. Negotiated bonus weight when necessary to ensure television buys posted to the appropriate client guidelines.