Rob Dijkhuizen
Head of International Sales @ curea medical GmbH
About
With 20+ years of experience in the medical device and life sciences industry, I help organizations accelerate sustainable international growth through commercial excellence, strong partnerships and high-performing teams. My background spans international Sales, Marketing, Business Development and full P&L leadership across B2B, B2C and omnichannel distribution models. Throughout my career, I have focused on building and transforming commercial organizations, strengthening market positions and driving measurable revenue growth across Europe and emerging markets. Career highlights • Achieved market leadership in Europe through strategic repositioning and team transformation, reaching 50% market share at BSN medical • Delivered 25% revenue growth within 18 months by implementing omnichannel strategies across retail, pharmacies and direct distribution • Led a full business turnaround in Austria and built a new organization in Switzerland, generating €6M incremental revenue • Designed and executed go-to-market and commercial excellence programs that strengthened competitive positioning in Advanced Wound Care • Led multiple international M&A integrations from strategy to execution, enabling seamless market expansion and improved ROI Today, as Head of International Sales at Curea Medical, I focus on expanding our global footprint and building long-term distributor partnerships in new markets. We work closely with partners who share our commitment to improving patient care through innovative wound care solutions and strong commercial execution. I enjoy connecting with distributors, partners and industry professionals who are passionate about healthcare innovation and international growth. Let’s connect. #MedicalDevices #WoundCare #CommercialExcellence #InternationalSales #DistributorPartnership #HealthcareDistribution
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Netherlands
Medical Device
Commercial Excellence, Strategic planning, Leadership Development, Stakeholder Management, Team Leadership, Change Management, Coaching & Mentoring, Business Development, Key Account Management, Sales Management, Negotiation, Customer Relationship Management (CRM), Omnichannel strategies, Digital Innovation, Go-to-Market Strategy, Brand Management, Business Management, Interpersonal Skills, Team Development, Strategic Leadership
Experience

Global Key Account Director, BU Health & Medical
Zeist, Utrecht, Nederland
Responsibilities: - Developed strategies for international key accounts across hospitals, home care, pharmacies and retail. - Negotiated contracts and pricing, ensuring alignment with global business goals. - Built strong relationships and established joint business plans to drive mutual growth. Key Achievements: - Outperformed the market with 10% with global accounts. - Established KAM teams and Implemented Global Key Account Management plan in CRM. - Developed country-specific business plans and introduced a pricing dashboard.

Commercial Excellence and Business support Director Region Central Europe BU HMS
Zeist, Provincie Utrecht, Nederland
Responsibilities: - Led commercial excellence initiatives and sales strategies for portfolios including Wound Care, Compression and Orthopedics. - Standardized KPIs and processes to improve sales execution across Central Europe. Key Achievements: - Achieved 20% market growth in antimicrobials and 15% growth in the Praxis channel. - Became market leader in wound care for German pharmacies. - Designed and implemented a new regional business strategy.

Regional Business Logistics Director region Central Europe BU HMS
Zeist, Utrecht, Netherlands
Responsibilities: - Managed logistics and customer service for 150 FTEs in DACH and Benelux. - Optimized forecasting, SAP implementation, and cost-saving initiatives. Key Achievements: - Improved OTIF from 94% to over 98%. - Achieved significant cost savings and successfully transitioned to an external warehouse provider.

Managing Director Austria, Switzerland and CEE at BSN medical
Vienna, Austria
Responsibilities: - Full P&L responsibility for Austria, Switzerland, and CEE (€25M turnover, 50 FTEs). - Led business development, strategy, marketing, sales, customer service, and logistics across multichannel markets (pharmacy, home care, hospital). Key Achievements: - Achieved double-digit growth in Austria, increasing revenue from €7M to €11.1M in 2.5 years after a business turnaround. - Grew CEE business by 20% in 3 years through strategic remodeling. - Successfully integrated 3 acquisitions and established a new business unit in Switzerland, driving 12% growth in 2017. - Led due diligence for an acquisition project in Turkey.

Director European Sales Development and Regional Director CEE at BSN medical
Hamburg Area, Germany
Responsibilities: - Managed full P&L for CEE markets via distributors (4 FTEs). - Developed a European Sales Excellence program, including CRM rollout and pricing strategies. - Supported marketing and country teams in implementing product launch plans across 10+ countries. Key Achievements: - Implemented a pricing harmonization strategy, regaining €4M in profit. - Rolled out a European CRM system, enhancing sales efficiency. - Designed and executed a sales training program across Europe. - Led the creation of new affiliates in Iberia and Switzerland.

Board Member Emerging Markets at BSN medical
Hamburg Area, Germany
Responsibilities: - Establish a Global strategy for distributors in EMEA, APAC and LATAM Key Achievements: - Developed and rolled out a Global Market strategy for distributors with the Regional Directors from Asia, MEA and Latin America

Managing Director Iberia a.i at BSN medical
Barcelona Area, Spain
Responsibilities: - Established a new organization in Spain, overseeing sales, marketing, customer service, IT, and warehousing. Key Achievements: - Successfully launched the business unit and built a strong operational foundation.

Sales Manager pharmacy at BSN medical
Netherlands
Responsibilities: - Managed all non-hospital sales in the Netherlands (€15M turnover, 15 FTEs). - Focused on key account and category management for the pharmacy channel. Key Achievements: - Grew the business by €6M in 6 years, increasing market share from 18% to 40%. - Transitioned the sales approach from product selling to account management. - Achieved market leadership in all product categories in the pharmacy channel.

Key Account Manager Wholesale
Netherlands
Responsibilities: - Managed commercial activities for homecare wholesalers in the Netherlands. Key Achievements: - Restructured customer setup, leading to a 25% turnover increase in 2 years. - Developed preferred supplier programs for key categories, enhancing customer retention.
Rob Dijkhuizen's Contact Information
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