robb morse

Senior Marketing Professional with 20 years’ experience in clinical diagnostics. Proven success delivering products from concept, through development and FDA-clearance, to market. Experience designing staffing, training, and optimizing sales and product support teams to drive product adoption through direct and indirect sales channels. Strong analytical skills for forecasting, process improvement and new market assessments. Experience formulating strategic initiatives to open new markets.Expertise in cross-functional team leadership, product development, and strategic planning.

I joined Accumetrics in the start-up phase as the Technical Support Specialist, installing prototype platelet function analyzers at clinical trial sites in Europe, Canada and South America. I then joined the Product Development team to develop the Ultegra System, gaining valuable experience about the FDA clearance process and CLIA regulations that have served me well since.

I joined Xenometrix as a Research Associate to developing stress gene assays designed to improve the drug development process. Upon completion of the project, I transitioned to Technical Support to train and support customers on the use of our systems and interpretation of the results. In response to customer feedback indicating that the results of our tests were valuable, but they were too difficult to perform, we established the Toxicology Reference Laboratory (TRL), analyzing compounds for our customers and providing detailed reports on the mechanisms of action of these compounds. As Manager of TRL, I expanded the department from 2 to 7 employees, and 60% of the company’s revenue in two years.