Robbert Cohen de Lara

• Achieve yearly sales- and financial goals for Bugaboo Americas • Develop and implement a new overall strategy to turn around the business • Oversee and guide all commercial activities of Bugaboo including sales and marketing plans & budgets, development of new business channels and areas • Lead the regional Management Team (Marketing, Sales, Operations, Finance) • Lead ERP implementation for Bugaboo Americas

• Achieve yearly sales- and financial goals for Bugaboo APAC • Manage and lead the local Bugaboo teams (Japan, China, South Korea, SEA & Australia) • Expand regional retail channels and launch e-com business (owned and market places) • Mapping out and implementing the (long term) strategy for Bugaboo in Asia Pacific to be the leading high-end brand in the industry

• Achieve yearly sales- and financial goals for South East Asia • Managing existing accounts and opening new accounts in SEA • Building the Bugaboo business and brand

• Achieve yearly sales- and financial goals for SEA • Managing existing accounts and opening new accounts in South East Asia • Building the Bugaboo business and brand

Manage various sales projects, among others: • The worldwide introduction of a new stroller • Set up Bugaboo Australia PTY

• Marketing and sales of franking machines and business stamps • Manage relationships & handling negotiations with various international suppliers

• This Traineeship consisted, next to training on personal- and commercial development, of various individual- and group-based assignments within TNT

• Map out the development of ‘the independent drugstores' channel in the Netherlands. Analyse margins of L'Oréal and competitors, give recommendations in using list prices (advisory prices) for wholesale. • Research into feasibility for L'Oréal to restructure her national pricing