Rob Straathof

Leading Grover’s next growth chapter as Europe's leading consumer tech subscription platform, focused on sustainable profitability, operational excellence, and best-in-class customer experience. Grover's mission is to give people and small businesses flexible and affordable access to consumer devices, while reducing e-waste through the circular economy. We serve our customers through 2 distinct channels, direct-to-consumer and embedded B2B2C partnerships with OEMs and retailers such as MediaMarkt, across Germany, Austria, Netherlands and Spain.

• Drive the strategic roadmap and partnerships for Liberis as a Board Advisor and Chairman of the Partnership Committee. • Collaborate with executive leadership to enhance the embedded business finance platform's market position. • Leverage a decade of experience to foster innovation and growth, contributing to Liberis's status as a global leader.

Liberis is a leading Global Partner for Embedded Business Finance. We're reshaping Small Business finance to serve the under-served. Access to finance remains a headache as banks let them down with slow decisions, unhelpful repayment terms and complex processes. We're opening up fast, fair and frictionless access to funding for Small Businesses. We help businesses thrive, and empower our partners with a simple to integrate, API driven platform to provide instant finance to their Small Business customers. Best of all, we help small businesses grow, enable jobs and improve lifetime customer value for our partners. We start by understanding that fixed repayments don’t work for most Small Businesses, which is why we link repayments directly to daily cash flow. Our technology enables repayment in line with customer transactions and the best of it is; we charge one simple price with no penalties, late repayment charges or hidden fees, ever! Our scalable global platform combines smart technology, powerful data and our exceptional customer service to improve access to finance. Through long standing partnerships with Worldpay, First Data, Sagepay, Global Payments Europe, Nets and Xero, we provide our partners' Small Business customers access to fast, fair and frictionless finance - when they need it. Liberis is proud to be supported by the Government backed British Business Bank. We have provided over $800 million of funding in more than 40,000 transactions, and have launched our platform in the US, UK, Czech, Slovak, Finland, Denmark and Sweden over the past 3 years. https://techcrunch.com/2018/04/10/liberis/ http://british-business-bank.co.uk/partners/liberis/

Co-founder and Managing Director of Taste 2, one of Rotterdam's first online B2B lunch caterers. Taste 2 takes the hassle out of daily lunch ordering as well as event catering. We cater to small local businesses with several employees to high schools, universities, government departments and large offices requiring daily lunches for their employees or lunch meetings. We can deliver a tasteful, high quality sandwich lunch, a luxury business lunch or arrange a large scale barbecue at short notice and at highly competitive prices. We aim to build long-lasting relationships through unrivalled customer service and by using first class fresh produce; the majority of our products are home-made every day. After more than 15 years, Taste 2 is still the caterer of choice by many companies in Rotterdam. http://www.taste2.nl/

Founding Board Member and 50% shareholder through Liberis. Newable Business Finance was established as a joint venture between Newable and Liberis to deliver business loans of up to £150,000 to underserved UK SMEs. As one of the larger lenders backed by the British Business Bank's EFG scheme, we are able to turn declines into potential successes, and help thousands of eligible Small Business owners obtain much needed funding. Fullly automated, HMRC designated Responsible Finance Provider, with high SME eligibility and able to provide mentoring, help and advice every step of the way. Newable acquired the 50% stake from Liberis in 2019.

Folkia is a leading provider of convenient everyday financial services, with our first range of products being small non-secured loans. Folkia differs from competitors in many important ways - above all it is the way we operate the company and our ambition to give our customers the best service possible and to grow with our customers by adding new and innovative financial products and services. Folkia´s vision is to be the leading provider of everyday financial services to low and medium income earners in the Nordic and Baltic countries. Folkia focuses on underserved consumer groups, dissatisfied with products and services offered by traditional financial institutions. We will provide our customers with convenient, simple and straightforward services. http://folkia.eu/ http://www.eocp.com/transactions/growth-capital-financing-for-folkia-from-wonga/

Everline is one of the UK's first fully automated direct SME lenders, analysing thousands of business datapoints to make fast and fair lending decisions based on real-time business performance. Served as Director of Everline Financial Services Limited post acquisition of Everline by EZBOB. Responsible for the transitional operations post-transaction to ensure a frictionless experience for existing Customers and managing the Customer Services and Collections operations. http://realbusiness.co.uk/article/29351-ezbob-and-everline-join-forces-to-create-perfect-marriage-of-finance-providers

Feb 2015 - Oct 2015: Head of Corporate Development. Drive the group's strategic decisions including debt and equity raises, organic growth opportunities, M&A projects and divestitures, global funding requirements, IR and Board communications. Enhance the framework for financial planning and analysis, formalise internal financial and board reporting whilst Wonga is adjusting to being an FCA regulated entity. Nov 2013 - Feb 2015: Head of Corporate Finance: Support the CFO on the group's funding and investment decisions, debt and equity raises, M&A projects, divestitures, financial planning and forecasting, global funding requirements, investor relations and board communications. Co-head of Commercial Analytics Group, supporting the business units with analytical, customer and market insights to set the overall strategy and objectives for existing and new products. Feb 2012 - Nov 2013: Corporate Development - Strategic, Financial and Commercial analysis covering organic and acquisition growth opportunities across all geographies, with a focus on digital financial products and solutions.

Joined as an Analyst in the Technology, Media and Telecom team in the London office in August 2006 after an 8 week training programme in New York. Promoted to Associate in June 2009. Have been directly involved in more than 15 signed deals with a combined value of over $30 billion. Feb 2010 - Apr 2011: Joined the Technology Investment banking team in San Francisco covering FinTech as well as Internet and Digital Media sectors. Apr 2011 - Feb 2012: Technology Investment banking team in London.

Internship in the Small and Midcap team as well as the Corporate Finance team.