Rob Knowles
Company Director @ Liberating Fitness
About
I was raised in the world of human behaviour. Long before I became a leadership consultant, I grew up surrounded by Jungian psychology, behavioural insights, and conversations about why people do what they do. Many of the concepts I now teach weren’t things I learned later in life — they were part of my upbringing, dinner-table conversations, and the lens through which I’ve always seen the world. That upbringing gave me something formal qualifications can’t: deep, intuitive understanding of people, their patterns, their blind spots, and the hidden barriers that hold teams back. Today, I partner with CEOs, executive leaders and senior teams to transform how they communicate, collaborate and lead — not through one-off workshops, but through long-term cultural development that genuinely shifts behaviour. I specialise in: Executive & senior leadership team development Embedding Insights Discovery as a powerful organisational language High-performing team interventions Leadership coaching rooted in behavioural awareness Culture-building programmes that stick Navigating periods of change with stronger resilience and trust Clients describe me as warm, charismatic, down-to-earth and “wise beyond my years” — with a style that blends humour, clarity, and real-world examples that make complex concepts accessible and practical. My work is people-first, flexible, and highly adaptive. I shape every session around the behavioural needs in the room, adjusting pace, approach and depth in real time so leaders can see themselves clearly and understand each other more fully. Above all, I care deeply about the impact my work creates. Helping leaders and teams communicate better, trust each other more, and show up with emotional intelligence is more than a profession — it’s something I’ve lived, breathed and believed in my entire life. If your organisation is ready for a more self-aware, connected and high-performing culture, I’d love to explore what partnering together could look like.
United Kingdom
Durham
Management Consulting
Business Development, Training, Transformational Leadership, Team Effectiveness, Leadership, Problem Solving, Presentations, Management
Experience

Company Director
Newcastle upon Tyne, England, United Kingdom
I am the founder of Liberating fitness, a business development revolution, with an equal focus on personal development and personal fitness. Our approach is deeply tailored to the individual. By using the tried and tested business tool Insights Discovery we develop delegates' professional performance as well as understanding of themselves and others. Alongside professional development, personal fitness will also be addressed, every delegate will receive a tailored fitness programme specific to their fitness goals. We believe that developing mind and body simultaneously, enhances growth in both areas more so than the separate programmes. As our delegates grow in self understanding they know what makes them tick, helping them realise what motivates them most in work and fitness.
Rob Knowles's Contact Information
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