Rob Kemp

VISUAL MERCHANDISING • Spearhead end-to-end in-store execution processes by implementing a comprehensive visual training program for our field team. This includes creating instructional videos, developing standards manuals for District Manager orientation, and overseeing various visual merchandising procedures. • Direct and guide the visual team in formulating strategies, designing merchandise blueprints for all store formats, and ensuring alignment with payroll and store workflow considerations. Deliver impactful presentations to communicate the vision effectively. • Collaborate with cross-functional partners (Buying, P&A, Merchandising, Creative & Store Operations) to support OshKosh + Carter's throughout the entire process, from strategic pre-buy initiatives with the buying team to final communication for field execution. BRANDED ENVIRONMENTS • Take the lead in designing and developing new and remodeled OshKosh + Carter's stores, ensuring a seamless and visually appealing environment. • Oversee the successful execution of all store fixturing tests, including capacity assessments. Maintain consistency in the OshKosh + Carter's Brand voice across new and existing stores, managing physical brand standards. • Coordinate with external vendors to ensure the timely completion of construction documents. FIELD SUPPORT • Lead and review all OshKosh + Carter's visual communications for field direction across various store formats, covering merchandise blueprints, window displays, sign placements, and other crucial information aimed at driving sales and profitability. • Drive the visual development of the field organization, overseeing special projects, PR events, and new store openings.

STORE DESIGN • Lead the development of new store design and the management of outside consultants. • Developed the company’s store design and brand strategy. • Managed architectural and engineering firms to ensure design translation was aligned and consistent with brand standards and store vision. STRATEGY, IDEATION & EXECUTION • Articulated founding vision and simplified consumer navigation through store experience and customer journey. • Developed future design strategies/concept and processes. • Drove revamp merchandising and product development for Non-SBC product for Web and Retail Channel. VISUAL MERCHANDISING • Partnered with the Store teams in the successful implementation and in-store execution of the product strategy. • Demonstrated strong business acumen/branding expertise to help drive sales through merchandising. • Coached, developed and trained store teams on merchandising standards and operational efficiencies.

STORE DESIGN • Established overall visual esthetic of all SPANX retail, wholesale, tradeshow and showroom locations. • Managed and partnered with multiple fixture and flooring vendors, architects and construction teams. • Sourced, developed and installed fixtures for all stores and shop-in-shop locations within department stores. • Managed an annual store budget of $5 million. VISUAL MERCHANDISING • Created monthly in-store marketing and window programs for all SPANX wholesale and retail locations. • Developed seasonal product merchandising strategies and shop layouts for SPANX retail locations, airport stores and 2200 wholesale accounts. • Lead value engineering efforts within fixture developement and procurement. • Managed an annual visual budget of $4.5 million. MARKETS & TRADE SHOWS • Sourced venues and designed product showroom for quarterly markets in NYC, Las Vegas, Miami and Paris. • Partnered with merchants, global commerce and marketing to articulate seasonal product vision. • Managed an annual trade show budget of $1.2 million.

• Managed and facilitated all new store openings, remodels and rebrand projects within the South East Region. • Created concept flows, provided window direction, reviewed business strategies and creative needs for stores. • Built constructive and effective relationships throughout the Region and Corporate Office to align on visual merchandising and brand initiatives.

• Managed a 16 member visual team. • Analyzed relationship of visual merchandising to sales on a weekly basis go inform current and future visual strategies. • Managed and controlled district-wide visual budgets.

--Developed and created all Seasonal Shops and schematics and directives for installation for 350 stores, ranging in volume from 3 million to 20 million dollars in volume. Ensured completion by scheduling store visits and partnered with merchants to ensure schematics, Seasonal Shops and directives were in conjunction with the buy plan. --Created and developed CBI's (Company Brand Initiatives). --Improved store sales by coordinating with buyers and analysts to ensure optimal inventory levels.