Rob DeAnna
Sr. Sales Operations Manager-Insurance @ Dairy Farmers of America
About
As an Executive Leader and Entrepreneur for over 3 decades of proven experience in insurance and business operations, I am passionate about driving organizational growth, developing talent, and leading transformational change. My Career has been defined by a commitment to operational excellence, strategic innovation, and building high-performing teams across the Kansas City metropolitan area and beyond. Currently serving as a Chief Operation Officer. I oversee operational continuity, financial oversight, sales enablement, and leadership development. I am dedicated to creating scalable strategies that maximize efficiency, carrier relationships, and foster a culture of continuous improvement. My experience includes managing diverse business units, developing proprietary training programs, and implementing channel partner strategies to deliver unique experiences for our clients. Previously as District Manager at Farmers Insurance, I successfully grew my territory from 14 to 57 agents and increased district premium from 25 to 65 million by empowering agents through foundational industry knowledge, innovative systems, and business ownership training. I take pride in mentoring over 100 agents to become successful entrepreneurs and have been recognized with multiple honors and achievements by Farmers Insurance that indicates an elite performance amongst my peers nationally. My approach centers on change management, operational alignment, and leadership coaching, always with my eye towards optimizing risk and maximizing client value. Whether developing future leaders, streamlining processes, through technology, or creating niche programs for specialized growth, I strive to build organizations that excel in dynamic markets. Let's connect if you are interested in discussing business growth, leadership development or operational transformation.
United States
Kansas City Metropolitan Area
Insurance
Cross-functional Team Leadership, Change Management, Sales Operations, Leadership Development, Financial Analysis, Advertising, Analytical Skills, Commercial Insurance, Insurance, Life Insurance, Property & Casualty Insurance, Sales Management, Training, New Business Development, Business Planning, Business Strategy, Staff Development, Staff Management, Coaching Staff, Coaching
Experience
Sr. Sales Operations Manager-Insurance
Kansas City, Kansas, United States
Serving our cooperative member/owners to provide value with our unique offering of insurance products and value-added services that will help reduce the cost of doing business, increase profits, mitigate risk and provide business continuity for all of our Dairy Farmers across the country.

SVP of Growth & Operations
Jefferson City, Missouri, United States
Operational Continuity Organizational Financial Oversight Sales Enablement Strategies Leadership Development & Coaching Coordination of Organizational Training Program Carrier Relationship Management Brand Development

Director, Select Growth Strategies
United States
- Managing the Personal Lines, Farm and Small Business Units for Company. - Responsible for aligning Carrier Relationship with company objectives including contract, validation, compensation and contingency bonus. - Liaison between company and Our Key Insurance Partners. - A member of the Resource Team that will evaluate, understand and place a risk with our carrier partners to bring down our clients TCOR through a risk optimization strategy and then create service plans to continuously improve our clients risk profile. - Part of a team that is Developing a corporate training program that will align client needs, carrier partner needs and agency needs through a proprietary process we have developed called 4Sight. - Helping to develop a channel partner strategy to create unique service offering to our clients. - Improving efficiency through technology and operational alignment to maximize top line growth and bring down total expenses. - Developing a talent onboarding strategy to improve productive capacity and widen the pool of available candidates seeking a career opportunity. - Helping to implement a Corporate Development plan that will mentor and develop future leaders within the organization. - Part of a team that is developing niche vertical programs that will allow our producers to specialize in targeted classes of business.

District Manager
In my fourteen years as a District Manager for Farmers Insurance I have helped develop 100+ agents to become successful business owners in the Kansas City Market. I have taken my territory from 14 agents to 57 agents and have increased the Premium of my District from 25 Million to 65 Million in the same period of time. I have accomplished this through teaching basic foundational knowledge of the Insurance Industry, system implementation, training small business ownership philosophy, cutting edge innovation and training operation management to new and existing business owners.

Multiple Location Restaurant Owner
DeAnna Enterprises Inc.
Rob DeAnna's Contact Information
Phone
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