Roaa AlZaghah, PCM®, CMMP®

My role focuses on TAIT's brand presence in the MENA region in collaboration with the global marketing team and executing a diverse range of marketing project scopes. This includes developing and implementing targeted marketing strategies and campaigns for the region, managing activations and sponsorships at various MENA tradeshows, and creating innovative promotional items for both internal and external audiences. Notable Projects: 1) EWC Opening Ceremony 2025: Led hospitality operations for Back-of-House and stage production teams, ensuring seamless support and coordination throughout the event. 2) SOUNDSTORM 2024: Overseeing guest ticketing and hospitality for TAIT. 3) IP Concert 2024: Developing the marketing plan and strategy, managing public relations including press distribution and media interviews, handling organic and paid social media, overseeing ticketing strategy and platform, and managing the merchandise area, which includes shipping, display, and sales allocation. 4) EWC IP Activation 2024: Facilitating merchandise shipping from Tokyo to Riyadh, conducting market analysis and developing product cost and display strategies, as well as managing sales allocation and reporting. 5) Balad Beast 2024: Coordinating media requirements with team members, planning press conferences and influencer tours, and organizing the invited press journey. 6) RSH Street Art Festival 2023: Developing the marketing plan and strategy, managing public relations including press distribution and media interviews, handling organic and paid social media, managing content creation & influencers engagement.

During my career at The Fullstop, I was onboarded to a retainer account with GEA, where I had the opportunity to collaborate with them once again and contribute to the delivery of successful marketing campaigns. Notable Projects: 1) Riyadh Season 22-23: Developing the Riyadh Season launch campaign, creating and executing the Weekend Packages campaign, and delivering engaging creatives for Riyadh Zoo. 2) Riyadh Zoo Marcom Lead: Crafting the marketing strategy, executing campaigns, and collaborating closely with operations, resulting in sold-out ticket sales. 3) Ramla Terraza Marcom Lead: Building the marketing strategy and executing campaigns that successfully enhance brand recognition for the restaurant. 4) Eid Events 22: Designing a distinctive logo and identity that celebrates the spirit of Eid, creating comprehensive guidelines and applications for consistent branding, developing a decoration kit and booklet to enhance Eid celebrations, and contributing to website design and key visual elements that capture the essence of the event. 5) Kingdom Tour 2023: Developing the identity and creating a detailed booklet. 6) National Day 93: Designing a unique logo and identity that celebrates the spirit of National Day, creating comprehensive guidelines and applications for consistent branding, designing a decoration kit and booklet to enhance National Day celebrations, and contributing to website design and key visual elements that capture the essence of the event. 7) Daily Internal Communication: Designing email announcements, presentations, and forms to streamline internal communications and enhance engagement.

During my career at The Gathering, I was onboarded to a retainer account with NEC, where I had the privilege to be involved in various projects that resulted in successful deliverables across multiple campaigns. Notable Projects: 1) Jeddah Season 2022: Working on delivering creative communication for the below zones: - Jeddah Pier - Jeddah Jungle - Jeddah Art Promenade - Prince Majid Park - Cirque Du Soleil Event 2) Daily Internal Communication: Designing and distributed email announcement, developing presentations to convey key messages, and creating forms to streamline internal processes. 3) Matloob Campaign: Contributing to the development and execution of the Matloob campaign, ensuring impactful messaging and branding.

During my career at The Gathering, I was onboarded to a retainer account with GEA, where I had the privilege to be involved in various projects that resulted in successful deliverables across multiple campaigns. My day-to-day tasks have included: - Collaborating with teams to develop creative concepts and strategies. - Ensuring alignment with client objectives and timelines. - Managing project workflows and communications for seamless execution. - Conducting thorough evaluations of campaign performance and impact. Notable Projects: 1) Live Performances License Campaign: Contributing to the successful execution of a campaign that enhanced audience engagement and awareness. 2) Ramadan Campaign: Collaborating on a culturally resonant campaign that connected with the community during the holy month. 3) Eid Campaigns: Assisting in developing impactful campaigns that celebrated Eid and strengthened brand presence. 4) Daily Internal Communication: Streamlining communication strategies to enhance internal engagement and information flow. 5) Happiness Creators Initiative Campaign: Developing the branding and creative communication for the initiative. 6) SEA Courses Campaign: Supporting the promotion of educational courses, driving participation and interest within the community. 7) Saudi National Day: Developing a unique logo and identity that celebrated the spirit of National Day, creating comprehensive guidelines and applications to ensure consistent branding, designing a decoration kit and booklet to enhance National Day celebrations, and contributing to website design and key visual elements that captured the essence of the event. 8) Riyadh Season: Collaborating on developing the rebranding and guidelines for Riyadh Season, designing logos for nine zones, each reflecting its unique theme and character. Including the focus on multiple zones, below: - Winter Wonderland Zone - Khalooha Zone - Alathiriyah Zone - Riyadh Car Show Event

During my career at BeStudio, I have had the privilege of engaging in a variety of dynamic roles that have honed my expertise in brand strategy and project management. My day-to-day tasks have included: - Responding to RFPs with strategic insights. - Managing studio traffic to optimize workflow. - Crafting compelling creative briefs. - Conducting thorough reporting and benchmarking. - Collaborating closely with clients to understand their needs and deliver results. Notable Projects: 1) Hamat Company Rebranding: Developing a comprehensive rebranding strategy that revitalized the company’s image and market presence. 2) 10 15 Burger Branding: Creating a distinctive brand identity that resonated strongly with target audiences, setting the foundation for successful marketing campaigns. 3) NEOM Presentation Design: Producing engaging presentations that effectively communicated the vision and goals of the NEOM project, captivating stakeholders. 4) AlTamayyuz Academy by Aramco: Contributing to a robust brand strategy, crafting a memorable brand name, and establishing brand DNA to create a strong educational identity. 5) Misk Fellowship by Misk Foundation: Delivering a comprehensive brand strategy, defined brand DNA, brand guidelines, and producing compelling website content and social media posts. 6) National Debt Management Center (NDMC): Developing a strategic brand framework, defined brand DNA, creating essential applications and brand guidelines, and executing an environmental branding to enhance organizational visibility.