Robert Jardine

Interim CMO at ThreatAware — a cyber asset management and cyber hygiene platform giving security teams complete visibility across every device in their organisation. Joining at an exciting moment: $25M backed by One Peak, 100+ clients, and the imminent launch of Labs, an AI-powered security workspace. Partnering with the founding team to scale marketing from a one-person function into the engine that drives exponential growth.

Partnering with private equity firms and growth-stage B2B SaaS companies to accelerate commercial performance. Typical engagements include GTM diagnostics, demand generation strategy, positioning and messaging refinement, sales and marketing alignment, org design and marketing performance frameworks — all geared toward building scalable, capital-efficient growth engines.

Brought in to a PE-backed, high-growth SaaS vendor by the CEO and investors to establish a scalable demand generation engine. Mandate includes: - Driving immediate improvements in enterprise and SMB lead generation and pipeline - Designing and executing the GTM and demand gen strategy – ABM for enterprise, PLG for SMB - Strengthening product marketing and customer storytelling to sharpen positioning and differentiation - Aligning marketing closely with the sales function and revenue objectives - Professionalising marketing operations and reporting to support growth - Assessing marketing org capabilities and agency relationships and addressing critical gaps - Establishing lead gen as a core marketing mindset - Supporting the search and transition to a German-speaking permanent CMO

ITRS provides SaaS solutions for IT monitoring, observability and AIOps to enterprise and SMB customers across the US, EMEA, and APAC. Backed by Montagu and TA Associates, the company needed a scalable, data-driven go-to-market (GTM) engine. Brought in by investors to modernise and scale GTM, I integrated two acquisitions and launched product marketing and BDR functions to strengthen messaging, drive engagement and accelerate pipeline growth. I built a modern RevTech stack (Salesforce, 6Sense, Qualified, Salesloft, ZoomInfo, Gong, Clari) to power ABM and PLG, improving lead generation and pipeline visibility. Key achievements: - Co-led group-wide GTM transformation with the CRO to define and scale modern ABM and PLG motions - Built a BDR team that generated $3M+ incremental pipeline in the first 12 months - Established a dedicated Product Marketing function to define ICPs, value propositions and messaging - Led analyst engagement and secured ITRS’s first inclusion in a Gartner Magic Quadrant - Presented monthly board updates on demand generation and GTM transformation In addition to marketing leadership, I worked closely with Sales and Product to align GTM motions, define shared KPIs and position the company for sustainable ARR growth.

LoopUp is a $70M SaaS provider of cloud telephony and remote meeting solutions, serving 5,000+ enterprise and SME customers across the US, EMEA, and APAC. Previously AIM-listed, now privately held. Appointed as CMO to reposition the company and lead marketing through a major business pivot from remote meetings to cloud telephony. I built and led a high-performing global team, established demand generation as a growth driver, and improved marketing accountability and commercial impact. Key achievements: - Delivered 20%+ YoY ARR growth and increased marketing share of new bookings from 40% to 55% - Launched cloud telephony as a new growth pillar, generating $24M in pipeline from 3,400 leads and 150 opportunities - Introduced ABM and a freemium proposition to support outbound prospecting and product-led growth - Optimised marketing automation (Salesforce, Pardot), with lead scoring, nurture campaigns and multi-touch attribution - Built digital programs across five languages with $60K+ monthly budget - Doubled LinkedIn followers and driving organic traffic from zero to 3,000+ visits/month - Produced high-impact content (customer stories, whitepapers, research, blogs) to support demand gen and sales enablement, and launched monthly podcast In addition to marketing execution, I worked closely with Sales and Product to align positioning, develop ICPs, and deliver a unified GTM approach that supported commercial repositioning and sustainable growth.

Independent consultant specialising in generating immediate and sustained growth by working with CEOs, investors and front-line staff to deliver commercial transformation. Led or collaborated with other consultants on 15 assignments that typically lasted 3-6 months. Frequently retained by PE firms to develop growth plans for recent acquisitions or to review sales and marketing where growth had stalled. Areas of expertise include customer insight, commercial strategy, marketing planning, brand and content, propositions and pricing, digital marketing, data analysis, demand generation and marketing automation

Led the customer insight function for a $5B multinational retailer, shaping commercial strategy through research, data analysis and market trends. Delivered a global segmentation model to inform pricing, product range and marketing strategy. Deployed multichannel customer satisfaction tracking to improve NPS and service consistency across all markets. Conducted econometric analysis to optimise media investment.

Led client engagements across many industries and countries including strategy, marketing, organisational effectiveness, operations, technology and M&A. Primary focus on TMT, IT services, retail and PE.

Advised FTSE100 clients on executive incentives and performance measurement. Grew revenue to more than $1.5m in 2 years and voted #1 UK pay advisor by HR Director magazine. Acquired by Mercer in 2015.

Advised leading organizations on executive compensation, performance measurement, and incentive design, leveraging data-driven strategies to align leadership goals with business performance.

Edward Carter Fellow; Gloria Appel Prize