Rebecca L.C. Lin

● Regional Growth: Spearheaded LATAM market entry, achieving double-digit growth by positioning integrated power and cooling solutions for Tier-1 Colocation providers. ● Bid Leadership: Led multi-national teams (Thailand/China/Taiwan/LATAM) for high-stakes RFQs optimizing TCO and technical configurations to win multi-million dollar tenders. ● Supply Chain Integrity: Managed end-to-end delivery of critical infrastructure, reducing lead times and mitigating penalty risks through proactive inventory and factory coordination (China/Taiwan/Outsource vendor). ● Technical Enablement: Directed regional workshops and site visits for key stakeholders, translating complex R&D roadmaps into local market wins. ● Product Strategy: Conducted deep-dive market intelligence to influence global product development and investment priorities.

● Managed manufacturing & engineer teams responsible for up to $20 million custom platform projects for OEM/ODM partners based in USA & EU. Met client imposed timelines, design change, on-time delivery and cost saving request. ● Delivered 90% YoY revenue growth by building strategic manufacturing plan for a key OEM partner within 12 months. ● Worked with a system integration company in Japan by providing customized Data Center power distribution solutions to help them secure a 10-year contract with a tier-1 hyperscale cloud provider. ● Penetrate the hyperscale data center of a leading Korean internet company by delivering customized intelligent Rack PDUs. ● Effective matrix management of teams ensured service delivery 100% while improving customer satisfaction. ● Executed business review to uncover customer’s pain points and maintain trustful relationship. Continue to establish new projects with substantial revenue growth.

● Launched 7 mobile products worldwide and gain over 200% sells out growth within 3 years. ● Developed and managed branding strategies, go-to-market plans and budgets with APAC regional managers in Japan, Philippines, Indonesia and India. ● Defined product positioning and messaging, news releases, and lead demand generation campaigns online/offline, manage market launch event in Taipei, Tokyo, Moscow and Beijing. ● Led marketing teammates and external agencies to develop products creative assets and promotions, analyze sales, purchase media and provide solutions, manage trade shows such as Computex, MWC and CES. ● Performed thorough market research, consumer insights and competitive analysis to understand and effectively communicate the product value proposition. ● Created high-quality marketing strategy documentation, including product briefs, FAQs and technical reviews.

● Launched the company's first mobile demo application and deployed to 5,000 of retail shops within one month. ● Led IoT project to enhance channel management by defining clear targets and objectives and communicated them to more than 15 projects' stakeholders internally (Engineers, R&D, PM, sales and regional managers) and externally (agencies, merchandisers and retail partners.) ● Coordinated global retail channel management projects, conduct company guideline for APAC and EMEA regions. ● Provided quarterly training to deliver product information and Asus shop operation SOPs. ● Maintained project schedules by managing timelines and making proactive adjustments. ● Reviewed and monitored quarterly budget for channel activities.