Robin Kawashima

Oversaw planning, forecasting and controlling $120MM budget for selling expense for the Northern California Region. Supervised performance of business managers and worked directly with field sales force. • Reduced region selling expense by $4MM among five fiscal years, exceeding targets. • Built realistic annual plans considering headquarter productivity targets and region needs. • Worked directly with sales teams in improving performance in national priority focus areas. Findings and execution of actions resulted in significant gains in expense performance and controls. • Led region wide initiatives to full execution including cashless conversion resulting in efficiency and safety for the sales force. • Planned and executed pilot for a new national certification process, resulting in increased synergy between sales, operations and supply chain in moving product from plant to shelves. Certification procedures and criteria were adopted for nationwide use

Supported Director of Sales and led Key Account Management team to strategize and execute on net sales targets of $500MM through management of all aspects of sales volume growth, key accounts, trade spend control and pricing actions as it pertains to key customers and promotional calendars across the entire Frito Lay portfolio. • Exceeded 2008 net sales plan for top five accounts combined by 2.8% or $3.1MM. • Reduced 2008 promotional allowance for supermarkets and large box stores by $1MM through creative application of promotional strategies and pricing execution. • Increased 2008 convenience store account merchandising agreement enrollments by over 30% to achieve desired sales growth for the segment. • Forecast region sales volumes and eliminated gaps through optimization of promotional calendars within company pricing and trade spend guidelines. • Developed and implemented changes to key account promotional processes as a member of national task force team.

One year international college program in Tokyo during junior year at Lake Forest College.