RJ Salley

- Formulate, execute, and monitor social media strategies and content calendar to engage the target audience effectively. - Implement comprehensive marketing communications plans for designated products or business units. Responsibilities include being able to interpret overall marketing plan for the organization - Utilizing outlined KPIs and strategy for the marketing initiatives - Supplying digital insight into how the organization can reach marketing goals via channel strategy and tactics. - Devise optimization strategies to improve search engine result rankings and enhance online visibility. Work directly with Product Marketing Team to ensure overall strategies are being met. - Manage and update newsletter articles, blogs, email campaigns, and other communications materials, while also ensuring accuracy and consistency through editing and proofreading.

- Utilized analytics tools to regularly monitor website performance and identify opportunities. - Implemented SEO strategies and accelerated user growth rate by 11% over a calendar year. - Leveraged strong client relationships with cross-promotion strategies, boosting referral traffic by over 20%. - Enhanced lead conversion with the introduction of a new chat-based communication channel. - Facilitated client-facing workflows to improve customer satisfaction and streamline operations.

- Developed a marketing plan based on real estate industry insights and client demographics. - Conducted in-depth research with IBISWorld & Mergent Intellect to identify key opportunities. - Drafted content and campaign materials designed to resonate with target personas. - Provided actionable data-driven recommendations to enhance product and brand visibility.

- Designed and produced print, display, and social media ads using Adobe CC and Canva. - Managed multiple social media accounts with scheduled regularly updated content. - Effectively utilized campus-wide digital screen display network, improving visibility by 62%. - Simplified event search and signup process, driving over 40% increases in engagement.