RJ Mansfield
Creative Director of Design, Branding, and Marketing @ Next Step Realty MD
About
👋 Let me take you on a small journey.I started in industrial design, obsessing over how tangible objects functioned, how they made you feel, and how they landed in the hands of the person holding them.That obsession didn't go away. It just changed shape.Over 10+ years across industrial design, brand identity, creative direction, and UX/UI, I kept chasing the same question: how does a brand show up for the people it's trying to reach? Visually. Emotionally. Experientially. That question eventually led me to AI, not just as a tool in my workflow, but as a design element that helps users accomplish things they couldn't before.I care about how a brand earns trust before it ever asks for it. How it feels consistent across a website, an app, an email, a logo. How it makes someone feel something just by existing.The common thread across everything I've done isn't a tool or a title. It's the brand experience as a whole, from identity to interface and everything in-between. 🏔️ Let's go on an adventure together 🗺️
United States
Halethorpe
Design
Adobe Premiere Pro, Adobe Lightroom, After Effects, Video Editing, Image Editing, Brand Design, UX Research, UX Design, Competitive Analysis, Visual Identity Design, Figma, Typography, Color Psychology, User Journeys, Visual Storytelling, Design Thinking, Consumer Insights, Design System, Microsoft Office, Brand Marketing
Experience

Creative Director of Design, Branding, and Marketing
Washington DC-Baltimore Area
Next Step Realty is... A boutique real estate brokerage focused on people-first, place-driven experiences. - Led a full-scale brand transformation across brokerage and teams, redefining brand strategy, visual identity, and design systems across digital, marketing, and customer-facing touchpoints - contributing to a 16% increase in average sales price. - Designed and presented polished brand decks, pitch materials, and client-facing presentations translating strategy into clear visual direction. - Designed and implemented scalable brand and marketing systems, including 100+ agent-facing templates across four teams, reducing creative turnaround time by 45% and enabling self-serve workflows. - Directed UX/UI strategy and visual design for website and digital onboarding experiences, including agent profiles, landing pages, listing showcases, and an integrated merch store. - Led and mentored a multidisciplinary design team while overseeing brand storytelling across photography, video, social media, and local broadcast to ensure consistent brand expression and user experience.

Lead Designer - Senior Professional - Accessories
Baltimore, Maryland
Under Armour is... A global sports apparel and accessories brand. - Led end-to-end visual and experience design for multiple global accessories collections, translating consumer insights, trend research, and brand strategy into market-ready designs for Gen Z and Millennial audiences. - Owned full design lifecycles from concept development and design reviews, through production and retail launches, partnering cross-functionally with engineering, merchandising, and global manufacturing teams. - Developed scalable product systems and new categories, including attachable and micro bags, resulting in a 570K-unit order from national accounts. - Designed cohesive, brand-led product ecosystems for professional sports partnerships, ensuring consistency across product lines, packaging, and on-shelf retail experiences.

Junior Industrial Designer
Kalamazoo, Michigan
Newell Brands is... A global consumer goods company spanning home, appliance, and lifestyle brands. - Collaborated cross-functionally with mechanical engineers to design human-centered kitchen appliances, translating user needs and usability insights into functional, manufacturable solutions. - Generated 40+ concept explorations through structured ideation and design sprints, contributing to early-stage product direction across multiple brands. - Conducted multiple rounds of UI and usability testing with physical prototypes, refining interface layouts to improve usability and reduce learning curves. - Iterated on 3D-printed prototypes using qualitative and quantitative user feedback to validate design decisions prior to production.

Industrial Designer
Kansas City Area, Missouri
Garmin is... A global leader in GPS, wearable, and navigation technology. - Contributed to product design across multiple GPS and wearable categories by identifying market, user, and design trends to inform early-stage concepts and product direction. - Executed design thinking through concept sketching and iterative refinement, presenting work through structured design reviews with cross-functional stakeholders and partners. - Collaborated closely with mechanical and software engineers to ensure designs were user-centered, technically feasible, and production-ready. - Delivered photo-realistic 3D visualizations for packaging and internal presentations, supporting decision-making and alignment across engineering, marketing, and leadership teams.

Designer 1
Cleveland/Akron, Ohio Area
Kichler Lighting is... A - Researched market and design trends across residential lighting styles including contemporary, industrial, and transitional by attending furniture and design exhibitions to inform future product direction. - Generated concept explorations through hand sketching, Photoshop renderings, and 3D modeling in SolidWorks, supporting early-stage ideation and design development. - Refined form, proportion, and detailing through hands-on evaluation of working samples in Kichler’s flagship showroom, contributing to cohesive design themes aligned with brand standards. - Collaborated with senior designers to translate trend research and concept work into production-ready lighting designs for residential environments.

Freelance Designer
iOTOS
Shaker Heights, OH
Created a distinctive, clean brand language through sketching, Alias modeling, and Photoshop to make iOTOS a recognizable brand in the consumer electronic industry.

Advance Technology and Innovation Design Intern
Providence, Rhode Island Area
Collaborated to design several new products for Hasbro’s Advanced Technology and Innovation team through extensive sketching and rendering. One of those products went to market in the fall of 2012.
RJ Mansfield's Contact Information
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