Richard L.

Influence emobility is the world's first communications consultancy solely dedicated to e-mobility and the technologies transforming the automotive industry and society, and the sibling of leading automotive PR agency, Influence Associates. Client lead on: -Fisker: pan-European launch of first model, Fisker Ocean, for NYSE-listed EV start-up. Led market debut at MWC Barcelona, securing attendance and hosting 48 top-tier non-specialist media from priority European launch markets, UK debut at Goodwood FoS, and two corporate media briefing rounds for Henrik Fisker in London and Paris with titles including FT, BBC, Bloomberg and Le Monde -Wiesmann: global launch of world-first all-electric roadster, Project Thunderball. Secured 800+ pieces of specialist, lifestyle, luxury, business and technology coverage for pre-launch programme including several major global and US outlets including Supercar Blondie, Robb Report, Wired, GQ and Maxim -ENSO: scale-up programme for EV-only tyre specialist and market disruptor, raising awareness among OEMs and investors - Kleanbus: scale-up B2B programme for revolutionary EV retrofit solution for diesel buses, raising awareness among operators, local authorities and investors

Developing the Group's offering beyond its traditional PR heartland into new markets and services.

PR and corporate communications consultancy for clients including Honda Motor Europe, Fiat Chrysler Automobiles, Three Mobile and Thomas Cook: -Led multiple projects and events for Honda in key European and UK markets, with a focus on achieving top-tier lifestyle and automotive media coverage -Directed Honda’s appearance at eight international motor shows, including writing keynote speeches up to global CEO level, and management of multiple cross-function and cross-territory stakeholders -Front-line media relations for numerous significant sensitive issues for Honda and Three, often acting as a national media spokesperson - Worked extensively beyond Honda's automotive line-up over more than a decade, including marine, lawn and garden, private jets, robots, commercial products and motorcycles -Deputised for Honda's European Head of Social Media for six months, overseeing two major cross-territory campaigns -Edited and project managed Honda’s annual European ESG Report for eight consecutive years -Played a key role in pan-European launch of Honda e, including the brand's first installation at Milan Design Week, and its first major pan-European virtual reveal, for HR-V e:HEV -Managed and amplified two successful Guinness World Records attempts, including the world’s fastest lawnmower - achieving extensive global media coverage and 4m+ YouTube views

Headed up PR for Three (Hutchison 3G) on an interim basis, with a mission to engage a wider mainstream audience around the benefits of smart devices and the mobile internet. Successfully delivered a major integrated campaign targeting the key segment of new Mums, oversaw a proactive media outreach programme which consistently delivered highest SOV in the industry, made tariffs newsworthy beyond the tech pages and steered a team in considerable flux to over-deliver considerably. Handled product launches with several vendors including Apple (iPhone and iPad), HTC, Samsung and Huawei, once again securing more than our fair share of voice against competitors.

100 nights dragging a three and six year old across Australia and New Zealand. Most reckless but best thing I’ve ever done :)

Full service PR consultancy working with many household names, start-ups and scale-ups, specialising in challenger brands and disruptors. Focus on traditional, digital and social rooted in driving commercial outcomes: -Won the Honda UK consumer PR account from a top 10 UK shop, grew it four-fold, and retained it for seven years -Won the Honda UK Power Products account, grew it to a complete outsourced PR function, retained it for six years -Won the 118 118 consumer and corporate account from a top five UK shop, grew it five-fold, launched the 118 guys to critical acclaim, retained account for four years -Other retained clients included AXA, PC World, GfK NOP, Pinsent Masons and Doctors.net.uk. -Twice runner-up in national CIPR Young Communicator of the year -Founded at 26, sold at 33

Account Director for full service PR agency. Clients included BT, BTopenworld, Dixons Stores Group, Great Universal Stores (Innovations Catalogue).

Solely responsible for PR and marketing for leading publisher of reference software licensing product from brands including Ordnance Survey and Dorling Kindersley.

2:1 in Public Relations from Leeds Business School in the very early days of the PR degree.