Riya Sheth

●​ Delivered high-touch customer engagement across in-person and digital channels. ●​ Managed issue resolution and communication in a fast-paced, high-volume environment. ●​ Supported digital touchpoints including website SEO and social updates to enhance brand experience.

●​ Developed Instagram and Facebook strategy for a large-scale community art event. ●​ Curated visually cohesive storytelling that aligned with local cultural narratives. ●​ Managed content calendars, publishing, approvals, and performance tracking independently. ●​ Achieved 7.5K+ video views and 3K+ reach through organic strategy.

●​ Supported community-facing campaigns and live events through cross-functional collaboration. ●​ Coordinated with influencers, partners, and internal teams to align messaging and engagement strategy. ●​ Adapted in real time during live events to manage audience interactions and brand experience.

- Leveraged data analytics (search, social media, industry research) to identify client reputation opportunities and craft data-driven digital reputation strategies, prioritizing LinkedIn, that delivered measurable improvements in brand perception. - Developed a LinkedIn-first content strategy, creating engaging multimedia content (infographics, carousels, videos) to effectively communicate complex topics and amplify client advocacy through influencer marketing. - Transformed press releases into multimedia press kits for enhanced reach and engagement. Proactively identified reputation risks and developed mitigation plans, effectively managing client crisis situations. - Identify and assess reputational risks faced by our clients, develop comprehensive risk recovery plans, and effectively manage crisis situations and incidents on their behalf. In this role, I have applied my skills in digital reputation management, content management, multimedia storytelling, stakeholder engagement and crisis communication to improve brand perception and reach consumers of the purpose

●​ Led organic social strategy for multiple consumer and b2b brands simultaneously. ●​ Developed and maintained content calendars aligned with brand positioning and campaign priorities. ●​ Collaborated with creative, video, influencer, and PR teams to concept content that felt elevated and culturally relevant. ●​ Owned publishing cadence, copy direction, and QA across Instagram, Facebook, and LinkedIn. ●​ Ensured content maintained strong visual consistency and brand voice across platforms. ●​ Proactively flagged risks, approval gaps, and timeline challenges to maintain smooth execution. ●​ Delivered monthly reports translating performance metrics into strategic recommendations.

- Developed and implemented PR strategies that consistently exceeded client goals. - Built and nurtured strong relationships with journalists, reporters, and editors in the media for quick turnaround on media coverage. - Secured media placements for client initiatives in top-tier publications like The Times of India, Mint Economic Times, and others, generating significant positive brand exposure. - Drafted and disseminated press releases to the media announcing new products, services, events, initiatives, and client news, garnering over 200 media impressions and expanding client reach. - Organized PR events, including product launches, press conferences, conclaves, summits, awards, and seminars, to generate positive publicity and enhance the clients' image. - Managed crisis situations by implementing effective communication strategies that minimized reputational damage.
 - Monitored and analyzed media coverage to assess the effectiveness of PR campaigns, identify areas for improvement, and ensure ongoing optimization.

- Utilized data-driven insights to optimize the distribution and performance of video content across multiple platforms, including Facebook and YouTube. - Implemented effective metadata strategies, precise tagging, and compelling video descriptions to enhance video discoverability and maximize viewership. - Applied analytical expertise to customize thumbnails, create playlists, implement annotations, i-cards, and leverage new features for enhanced user engagement. - Orchestrated the daily operations of the YouTube channel, including content identification, captioning, upload management, strategic placement, and monetization optimization. - Monitored real-time traffic and conducted in-depth analysis on the various channel, collaborating with the team to proactively plan and ensure seamless brand performance on the platform. - Collaborated closely with the team to devise and execute a comprehensive content strategy aimed at expanding the YouTube network and driving sustainable growth. - Implemented audience engagement and retention strategies based on data analysis to increase viewership and subscriber base, leveraging insights to enhance the overall user experience. - Developed a specialized focus on cultivating audiences in targeted content categories and regions with the highest potential for optimal commercial returns.

●​ Managed YouTube and social strategy for kids and youth-focused digital brands. ●​ Balanced creativity with compliance, ensuring safe and brand-aligned storytelling. ●​ Collaborated with content and production teams to refine programming based on audience insights. ●​ Monitored trends and platform shifts to inform publishing decisions without compromising brand integrity. ●​ Analyzed engagement patterns and retention metrics to optimize content performance.

Study Areas - Facebook Marketing · Google Analytics · Performance Marketing · Creative Writing · Online Advertising · Market Research · SEMrush · Digital Marketing · Teamwork · Microsoft Office · Google Adwords Professional · Video Advertising · Media Marketing · Paid Search Campaigns · Web Analytics · Paid Media Advertising · Search Engine Marketing (SEM) · Social Media Analytics · Search Advertising · LinkedIn Advertising · Microsoft Excel · Leadership · Display Advertising · Marketing Strategy · Performance Analysis

Specialization - Advertising