Ritu Samdani

Lead Account Director- Portfolio Business, LinkedIn Marketing Solutions @ LinkedIn

About

As a Lead Account Director at LinkedIn Marketing Solutions, I empower brands on their digital journey by providing them with effective and innovative marketing solutions that help them connect with their target audience and truly Measure What Matters! I have a PGDM in E-business with a specialization in Marketing, which enables me to balance my aptitude and interests, and to apply my logical abilities and reasoning skills to my work.I have 13+ years of experience in the media and e-commerce industries, where I have developed skills in negotiation, digital strategy, and advertising sales. I have worked with major BFSI, FMCG, Fashion and Lifestyle etc. clients to assist them in driving performance and awareness campaigns on various platforms, such as Flipkart, Criteo, and Meta, using Flipkart Audience Intelligence. In my previous stint I have also sold content solutions and innovations to clients in the West and South Region on Star TV Network, across different channels and genres. My mission is to help brands achieve their full potential in the digital space and to create lasting value for their customers.

Country

India

City

Greater Bengaluru Area

Industry

Computer Software

Skill

Negotiation, Digital Strategy, Advertising Sales, Social Media, Marketing Communications, Marketing Strategy, Microsoft Office, Advertising, Java, Public Speaking, Sales, Brand solutions, Marketing, Social Media Marketing, Teamwork, HTML, Business Development, Management, Competitive Analysis, Market Research

Experience

Lead Account Director- Portfolio Business, LinkedIn Marketing Solutions

2025-10 - Present · 1 yr

Bengaluru

Senior Account Director- Portfolio Business, LinkedIn Marketing Solutions

2024-1 - 2025-9 · 1 yr 9 mos

Bengaluru

Senior Manager

Flipkart

2021-7 - 2023-12 · 2 yrs 6 mos

Bengaluru, Karnataka, India

Working with major BFSI players to assist them in driving Performance as well as Awareness campaigns with CPM/CPL models on the Flipkart App. Working with brands across the board to achieve Full funnel goals in the Open Internet through Criteo & on Meta using Flipkart Audience Intelligence. Managing agency relationships for Group M.

Assistant Manager

Disney Star

2019-6 - 2021-7 · 2 yrs 2 mos

Bengaluru Area, India

Selling Content solutions & Innovations to clients in the South Region on Star TV Network. Channels: Hindi GEC, Hindi Movies & English Genre

Assistant Manager

Disney Star

2019-3 - 2019-6 · 4 mos

Bengaluru Area, India

Handling a team for the Hindi General Entertainment Channels Star Plus (SD+HD), Star Bharat (SD+HD), Star Utsav and the Regional channels Star Jalsha, Star Pravah and Jalsha Movies for various E-commerce clients. i.e. Clients like Amazon.in, Flipkart.com, Bigbasket.com, Myntra.com, Swiggy, PhonePe Etc

Assistant Manager

Disney Star

2018-7 - 2019-3 · 9 mos

Bangalore

Key account management for the Hindi General Entertainment Channel Star Plus (SD+HD) and the regional channels Star Jalsha, Star Pravah and Jalsha Movies for various E-commerce clients. i.e. Clients like Amazon.in, Flipkart.com, Bigbasket.com, Myntra.com Etc.

Senior Sales Executive

Disney Star

2017-7 - 2019-3 · 1 yr 9 mos

Bengaluru Area, India

Key account management and new business development for the Hindi General Entertainment Channel Star Plus (SD+HD) and the regional channels Star Jalsha, Star Pravah and Jalsha Movies for various E-commerce clients. i.e. Clients like Amazon.in, Flipkart.com, Bigbasket.com, Myntra.com Etc.

Senior Sales Executive

Disney Star

2016-11 - 2017-6 · 8 mos

Bengaluru Area, India

Key account management and new business development for the Hindi General Entertainment Channel Star Plus SD for various clients. i.e. Clients like United Spirits Ltd., Titan, Saya Industries, J.G. Hosiery, LifeStyle International, Landmark Online, OnePlus, Air Asia etc.

Senior Sales Executive

Disney Star

2016-6 - 2016-10 · 5 mos

Mumbai Area, India

Ad Sales For: The Bengali General Entertainment Channel of Star India Pvt. Ltd. i.e. Star Jalsha(SD&HD) The Marathi General Entertainment Channel of Star India Pvt. Ltd. i.e. Star Pravah(SD&HD) The Bengali Movies Channel of Star India Pvt. Ltd. i.e. Jalsha Movies(SD&HD) The Hindi Movies Channel of Star India Pvt. Ltd. i.e. Star Gold(SD&HD), Movies OK, Star Utsav Movies. Serviced and have been servicing and providing brand solutions to the biggest advertiser on Star TV Network : Hindustan Unilever Ltd.

Senior Sales Executive

Disney Star

2015-7 - 2016-5 · 11 mos

Mumbai Area, India

Key responsibility areas: Ad Sales for the Marathi General Entertainment Channel of Star India Pvt. Ltd. i.e. Star Pravah. Serviced and have been servicing and providing brand solutions to various key clients like : Hindustan Unilever,L'Oreal etc. Also managing Ecommerce clients like Shaadi.com, and various Movie Promo clients etc. Ad Sales for the Bengali General Entertainment Channel of Star India Pvt. Ltd. i.e. Star Jalsha. Serviced and have been servicing and providing brand solutions to the biggest advertiser on the channel : Hindustan Unilever.

Ad Sales Exectuive

Disney Star

2013-6 - 2015-6 · 2 yrs 1 mo

Mumbai Area, India

Key responsibility areas: Ad Sales for the Marathi General Entertainment Channel of Star India Pvt. Ltd. i.e. Star Pravah. Serviced and have been servicing and providing brand solutions to various key clients over my tenure, worked for clients like : Hindustan Unilever, P&G, L'Oreal, Colgate, Marico, Godrej, Heinz, Johnson & Johnson and Cadbury. Also managing clients in the Auto category like Tata Motors, Bajaj Auto etc.

Education

Welingkar Institute of Management

Marketing

2011 - 2013 · 2 yrs

Masters of Business Administration in the field of Marketing with an added benefit of having E-business as a sub field and Media as a vertical.

Atharva College of Engineering

Information Technology

Degree in Information technology along with a lot of exposure to extra curricular activities, the degree gave me an opportunity to explore various other ventures apart from just academics.