Ritika Chowdhury

-Developed a machine learning product called ‘RBC Ascend’ with a team of 3 developers, aimed at solving a key business problem around wealth transfer and engagement of millennial users by utilizing design-thinking & agile methodologies. -Created a 360 Degree dashboard with an attrition model for financial advisors that provided a holistic view of the millennial client relationship with the bank and consolidated 26 systems, eliminating the time wasted to access multiple platforms. -Analyzed data using Salesforce to drive decisions on prioritizing product features, identified key metrics & KPI's and increased business value. Achieved 23% increase in productivity and 17% accuracy using Einstein Analytics and omnichannel marketing. -Pitched technology patent-pending product demos showing business value & implementation use-case to RBC’s C-Suite, SVP’s & executive leadership at AmpExpo 2021

Cignature MBA is a multimedia project centered around using modern technology to make business knowledge and education more accessible for Small and Medium Business (SMB) leaders. Our goal is to find, create, and catalog all the resources, lessons, and knowledge that small business owners need to succeed. The platform is currently under development.

-Lead and interact with new international students during International Students Orientation. Design activities for students to bond during the orientation. -Cooperate with seven other peer advisors during the process.

Worked with Professor Edward Kerns, a renowned artist on a research in specific art pieces such as the “Octopus Meditation” which merges Neuroscience, biology, and art.

Serve as liaison between the office of Career Services and student body by organizing workshops and programs such as networking events, career fairs, and alumni panels with 200+ attendees. Worked on the launch of GatewayLink which is a platform to help build a networking and mentoring community where alumni can connect with fellow Lafayette alumni and students.

-Presented a Digital Marketing workshop for over 50 students on campus. Walked them through creating their own free Google ads accounts as well as mock campaigns for upcoming events. -Used exclusively social media marketing in a way that brought tangible results increasing the number of students attending the events by 30% over a 6 month period.

The MADE internship program aims to bridge the gap between the next generation of talent and the marketing and advertising industry. The goal of this program is to attract the highest quality of diverse students for an advertising and marketing internship sourcing program. Through partnerships with various companies and the provision of educational tools, the MADE Program advances candidates’ understanding of marketing and advertising in society.

Received a scholarship to attend the Grace Hopper Celebration (GHC) which is the world’s largest gathering of women technologists.

Selected to attend the competitive 'Corporate & Strategy Women's Summit' to gain a valuable introduction to a successful career in finance and sales services and the function of the Corporate Analyst Development Program, Leadership Development. Program, Global Finance & Business Management Analyst Program, and Internal Audit Analyst Program.

-Increased registration for website sign ups by 23% by developing and executing marketing strategies with $2,000 marketing budget. -Created a detailed social media plan for 3 months focused on demographics and increased followers by generating monthly marketing reports.

Study Abroad Program in Barcelona (Spring 2020)