Ritika Rai
Associate Product Manager @ ZFunds
About
At ZFunds, I led the redesign of the distributor onboarding process, addressing a fragmented experience and streamlining it into a seamless, user-friendly flow. As a result, conversion rates improved by 3x in just one month. At 10x Learning, I helped empower over 10,000 students to become tech creators by optimizing product development and go-to-market strategies, which resulted in a 70% increase in user engagement and significant improvements in learning outcomes. At AnsrOne, I managed product roadmaps for over 30 global clients, ensuring on-time product launches and high client retention by leveraging market research and competitor analysis, achieving a 99% on-time delivery rate and higher client retention. Excited to continue building products that make a real impact.
India
Gurugram
Medical Device
Financial Analysis, Consumer Products, Microsoft Copilot, Prompt Engineering, Agile Methodologies, Product Management, Google Cloud Platform (GCP), Project Delivery, Market Analysis, Competitive Analysis, Business Analysis, Key Performance Indicators, Jira, Business-to-Business (B2B), Agile Development, Product Vision, Competitive Landscape, Stakeholder Management, Customer Journeys, Product Lifecycle Management
Experience

Co-Founder
Kanpur Area, India
At AnsrOne, I held multiple key roles that made significant contributions to the company's success. As the Lead Generator, I focused on identifying and attracting potential clients, leading to an expansion of our client base and notable revenue growth. Through extensive market research, effective networking, and persuasive communication, I successfully generated new business opportunities and established valuable connections, which was very important from company's perspective. As a Product Manager, I was responsible for overseeing the development and launch of various IT products. Leveraging strategic thinking and market analysis, I meticulously defined product roadmaps and prioritized features to ensure the successful delivery of solutions that aligned with client expectations and business objectives. Collaborating closely with cross-functional teams, I played a pivotal role in driving products from conception to launch. Simultaneously, I took on the role of Marketing Coordinator, utilizing my creativity and attention to detail to promote AnsrOne's services and products. Through the development and execution of comprehensive marketing campaigns across diverse channels such as social media, email marketing, and content creation, I elevated brand visibility and strengthened our lead generation efforts. Employing a data-driven approach, I continuously measured campaign effectiveness and made necessary adjustments, resulting in improved conversions and increased customer engagement. Furthermore, I led the optimization of the company's website through effective Search Engine Optimization (SEO) strategies. By conducting meticulous keyword research, optimizing website content, and implementing both on-page and off-page SEO techniques, I significantly improved the website's organic visibility and search engine rankings. We also did E-mail Marketing. These efforts played a crucial role in expanding our online presence and attracting highly qualified leads.

Campus Ambassador
Kanpur Area, India
Eximius is among the largest national entrepreneurship summits in India. It stands for excellence! The spirit of entrepreneurship is celebrated in the three-day national summit, at the Indian Institute of Management Bangalore. There is stimulating energy unleashed by the convergence of brilliant minds in an electrifying world of innovation.
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