Rithik Mathew

Major entertainment company

Clients: Walmart, Takeya USA

Helped create Project Spark, a 10-day summer program in Baja California, Mexico, aimed to combat mental fatigue and burnout in youth in order to unlock their creative potential. Developed camp activities based on data in the youth mental health sector, and designed marketing and fundraising strategies. Created a detailed $50,000 camp budget and curated the camp website.

Conducted an analysis of how effectively local grocery stores used coupons to promote customer loyalty. Interviewed grocery store managers and CMOs to gather information on different grocery chains' road maps for digital coupons and loyalty programs. Determined that most found investments in digital loyalty programs to be worthwhile long-term but challenging to tie back to customers. Used this data to sync Spare with grocery stores’ online loyalty programs.

Coordinated with 4 team members to create a prototype for Spare, an app that consolidates a user's grocery store coupons to save money. Oversaw the creation of a prototype and overview deck. After pitching the app to a panel of judges, Spare won 3rd place out of 12 startups.