Ritchie Sequeira

MasterBO Consolidation & Platform Integration Built a custom MasterBO platform on OpenCart that unified multiple store back offices into a single operational hub. Centralized order lifecycle, billing, shipping, and reporting workflows, significantly reducing manual switching and fragmented operations. Legacy Migration with Zero Business Disruption Led the end-to-end migration of a decade-old custom .NET pharmacy platform into WordPress, integrating it into MasterBO. Standardized data, validated process flows on staging environments, executed go-live during low-traffic windows, and maintained continuity with the legacy BO for fallback, ensuring uninterrupted business flow. Structured Team Upskilling & Learning Programs Designed and facilitated ongoing training sessions in PHP plus Laravel and ReactJS using curated high-quality online resources. Conducted chapter-wise reviews, practice tasks, and regular Q&A, ensuring progressive skill development and knowledge adoption. AI R&D Exploration & Prototyping Oversaw internal learning sprints around AI concepts including prompt engineering, RAG, automation workflows, and chatbot prototypes for WhatsApp and Telegram. Reviewed outputs, tracked progress using Excel-based matrices, and aligned learnings to real use cases. Process Standardization & Operational Clarity Introduced consistent communication protocols, status trackers, and structured update cadences to improve coordination, accountability, and delivery predictability across distributed teams.

Grew from developer to project manager, leading multiple feature enhancements and support initiatives for Shaadi.com and related platforms. Designed and implemented an internal CRM process and UI system for the photo review team, enabling local image processing and automated synchronization with the central CMS. Delivered several event-based mini-projects and internal tools that enhanced content workflows and user engagement. Collaborated with cross-functional teams, ensuring delivery of stable and scalable enhancements to the core CMS (custom-built, non-framework-based at the time).

Developed a custom CMS with rich-text admin panel for clients, allowing them to update website content without technical support - a pioneering feature before mainstream CMS frameworks existed. Created a gallery module for a celebrity portal where clients could register, choose galleries, customize, and embed them into their own sites with theme integration. Handled post-deployment support, troubleshooting, and reporting, ensuring high client satisfaction.

Designed and developed interactive Flash intros, multimedia presentations, and website animations. Produced audio-video CD presentations using tools like Flash, Director, Premiere and Photoshop. Gained valuable experience in bridging design and technology workflows, laying the foundation for later transition into full-stack web development.

Created multimedia CD presentations, banner ads, website animations, and print ads. Skilled in image editing, optimization, and pre-press preparation using Photoshop, CorelDraw, PageMaker, and Flash. Early role that developed a strong grounding in digital media production and creative problem-solving.

Handled pre-press production including typesetting, digital layout, scanning, and image editing Designed and prepared corporate logos, visiting cards, bills, challans, letterheads, handbills, and souvenirs Worked extensively with PageMaker, CorelDRAW, and Photoshop