Peiying LI

Built multi-dimensional dashboards to monitor member lifecycle metrics (scale, profitability, KPIs), enabling daily data tracking that informed strategic decisions and boosted data processing efficiency by 150%. Analyzed member value gaps to refine tiered pricing strategies, increasing penetration rate by 2.59%; designed segmented incentive packages that lifted subscription conversion to 68% and cut acquisition costs by 15%. As a central platform liaison, partnered with 15 city teams to develop localized membership strategies; executed offline campaigns (e.g., "Scan-to-Redeem") driving 300+ daily new members per low-penetration city.

Managed the entire process of a talent development program, including research, design, execution, and evaluation. Oversaw the daily operations of NetEase's training platform for 1000+ participants, achieving 93% learner satisfaction. Used advanced Excel functions to analyze learner data, supporting training reviews and product iterations. Optimized course follow-up SOPs, reducing manual reminders by 40% and increasing completion rates by 25%. Conducted interviews with nearly 300 learners, extracting 180+ valid feedback points. Built user personas to develop a tiered training system, proposing 5 actionable solutions adopted by business units to enhance product quality.

Developed a comprehensive marketing communication matrix, selecting appropriate social media platforms and official websites. Created content release schedules to ensure continuous brand exposure. Collaborated with regional clients and coordinated with the CSM team to produce promotional materials, working with the UED and website advertising teams to refine outputs. Independently managed the "BOSS Channel," a live-streaming project, overseeing all aspects of event planning and execution. Developed comprehensive event plans detailing objectives, processes, timelines, and resource requirements and xecuted 10+ live-streaming events, achieving over 3,000+ page views (PV) and 1,500+ unique visitors (UV). Revamped product video narratives using CapCut to create 60s viral shorts, with single-video views exceeding 50,000.

Positioned in the campus cultural services niche, launched three revenue streams: international courses, competition videos, and promotional films – generating 100,000+ RMB revenue. Cultivated long-term partnerships with university academic/global engagement offices, maintaining 70% repeat purchase rate. Built video content matrix, producing 60+ original videos that grew official account followers to 5,000+. Delivered "Chinese Bridge" international program (Asian Games trends), achieving 96% approval rate among international students.

National Scholarship, Zhejiang Provincial Outstanding Graduate, Zhejiang Provincial Government Scholarship