Rita Batista

• Led market entry into the Portuguese market, overseeing the entire sales cycle from lead generation to deal closure. • Implemented effective inbound and outbound lead generation strategies, significantly boosting lead flow and conversion rates. • Maintained strong client relationships post-sale, conducting regular follow-ups to ensure satisfaction and identify additional opportunities. • Negotiated contract terms and pricing agreements with clients, optimizing profitability while meeting their needs and expectations.

• Developed and implemented pricing strategies to optimize competitiveness and drive revenue growth, ensuring profitability and market appeal. • Conducted thorough competitive analysis and demand forecasting to capitalize on peak tourist seasons and major events, strategically adjusting pricing strategies to maximize revenue. • Managed reservations across various channels, including private bookings and online platforms, to streamline operations and enhance booking conversions.

• Organized different types of events, ensuring all logistics and details were meticulously planned and executed. • Developed detailed event proposals and managed budgets, achieving cost-effective outcomes. • Coordinated with various vendors and suppliers to secure services and negotiate contracts, optimizing resources and minimizing costs. • Maintained regular communication with clients to understand requirements and provide updates on event progress. • Led event setup, execution, and teardown, resolving any issues to ensure seamless operations. • Conducted post-event evaluations to gather feedback and identify areas for improvement, generating comprehensive reports for stakeholders.

With specialization in Innovation Management