Rita Pessanha

| Development of the Marketing Plan and implementation of brand’s strategy | ATL and Digital campaign planning and management | Internal communication management with European headquarters and third-party service providers | Project Management (CRM and New products launch) | Conduct benchmarking of the competition, brand positioning and strategic information about market and media trends. | Defining and analyzing KPIs | Team leader

| Implementation of brand’s strategy | Planning and execution of ATL and Digital Campaigns | Public Relations Activities: translate and adjust Press Kits and Press Releases, interface with media, management of press fleet.

- Planning, implementation and evaluation of corporate strategic marketing and communication plans - Managing strategic marketing projects and integrated communication - Developing new and creative promotion concepts - Managing the marketing budget - Analyzing the market and competitors (benchmarking)

Congress and Event Manager

- Manage and develop new partnerships - Promote and monitor marketing initiatives - Develop and implement creative proposals - Visit, implement and monitor merchandising in stores and outlets - Implement and execute the marketing strategy in the distribution channel

- Planning and managing activities according to the school’s annual Activities plan - Follow up and monitoring children at social risk and/or with learning disabilities - Teams management

- Develop and manage social, emotional and cognitive projects; - Follow up and monitoring children at social risk and/or with learning disabilities

Erasmus Program