
Rita Korjani
Zonal Head – Yes Bank Vertical (West Zone) @ HDFC Life
About
A seasoned Bancassurance and Business Development leader with over 19 years of experience across leading life insurance organizations, specialising in bank led distribution, channel strategy and regional business leadership. Currently serving as Zonal Head - Yes Bank Vertical at HDFC Life, leading the West Zone and driving end-to-end ownership of strategy, execution, productivity and profitability across regions and clusters. Known for crafting and executing robust business plans aligned to organizational objectives, while building high performance partnerships with banking channels. Brings deep expertise in: • Bancassurance & Strategic Alliances • Zonal Business Leadership • Channel Productivity & Margin Improvement • Open Architecture & Multi-partner Ecosystems • Sales Program Design & Execution • Stakeholder & Relationship Management Has successfully managed marquee partnerships including Yes Bank, Kotak Bank, Saraswat Bank, Catholic Syrian Bank and multiple NBFCs & Small Finance Banks with a proven track record of scaling business, improving wallet share and driving sustainable growth. An effective communicator and people leader, adept at working across cross-functional teams and senior stakeholders to translate strategy into execution.
India
Ahmedabad
Insurance
Team Leadership, Sales Planning & Execution, Channel Management, Business Development, Product Positioning & Channel Management, Product Strategy, Business & Growth Strategy, Distribution Strategy, Bank Partnership & Alliances, Bancassurance
Experience

Zonal Head – Yes Bank Vertical (West Zone)
Ahmedabad, Gujarat, India
- Leading the West Zone for the Yes Bank vertical with end-to-end responsibility for business growth, productivity and execution. - Driving annual business planning at zonal, regional, and cluster levels aligned with organizational goals. - Spearheading strategic initiatives to enhance performance across HDFC Life and Yes Bank sales teams. - Working closely with channel partners to provide insights, improve productivity metrics and strengthen margins. - Building strong senior-level stakeholder relationships within the bank ecosystem.

Regional Head - Yes Bank Vertical
Ahmedabad, Gujarat, India
- Supported regional leadership in scaling the Yes Bank partnership across geographies. - Executed growth initiatives to improve penetration, activation, and sales effectiveness. - Partnered with internal teams to drive consistent execution of national and regional programs.

Territory Manager - Integrated Vertical
Ahmedabad, Gujarat, India
- Managed the Integrated Relationship Channel for Gujarat and Madhya Pradesh. - Oversaw partnerships with Small Finance Banks and NBFCs including Saraswat Bank, CSB, Wadhawan Global Capital, IFFCO Kisan, Vakrangee, among others. - Drove new channel development and wallet share expansion in an open architecture environment. - Conceptualized and launched local sales programs and contests to energize partners beyond central initiatives.

Business Development Manager
Ahmedabad, Gujarat, India
- Managed Kotak Life’s flagship bancassurance relationship with Kotak Bank. - Handled the Ahmedabad region, covering Branch Banking, Priority Banking, NRI Banking, Acquisition Channel and Corporate Salary vertical (entire Gujarat). - Designed and implemented local sales campaigns and performance programs to drive growth. - Monitored branch-wise penetration, renewals, throughput, and qualitative performance parameters. - Built deep relationships with bank leadership and frontline teams.

Financial Services Consultant
Ahmedabad, Gujarat, India
- Drove policy sourcing through ICICI Bank and Bank of India relationships. - Conducted primary underwriting and ensured quality documentation. - Built client relationships and generated referral business. - Organized on-ground marketing camps at corporate and work sites.
Rita Korjani's Contact Information
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