Risya Anggraeny

• Analyze market trends and competitor activities to develop and implement trade marketing strategies contributing to 35% selling out growth. • Work closely with the branch team to execute promotions and brand activations, while leading and training 125 Promotor, 6 Merchandisers and 8 TLs improving execution quality and achieving 12% program effectiveness. • Design and execute promotional programs across multiple outlets, resulting in 24% growth in branding coverage. • Track, evaluate and control the effectiveness trade marketing programs, merchandising standards, and promotional compliance at store level. Prepare and present regular performance reports to management.

• Conduct field visits across 6 area all around East Java, to find out trends in demand, market, and consumer insights. Analyze product acceptance, brand availability, promotion, sales volume, market trends, competitor activities to find out brand opportunities as well as area development and key issues. • Developed and executed brand marketing strategies and promotional programs across national, regional and zone levels, contributing to 12% sales growth. • Create an activity and collaboration with internal teams, event organizer (EO) and agencies to increase brand awareness, brans image and brand usage. The activity include social media (social media post and activity), website updates, event sponsorship and branding HOP. • Optimization of budget programs and projects for ATL and BTL to achieve the KPI of brand. Propose pricing strategies and monitor prices.

• Manages and develops in special channel markets, overachieving sales target at 104%partn. • Ensures the implementation ofsales and marketing plan in special channel and strategic location. • Establishes and manages strategic partnerships, driving 33% growth in partner network. • Closely cooperate with marketing team to reflect brands strategies in special channel. • Accelerated B2B performance on IDH app (Indonesia Distribution Hub).

• Negotiation with wholesaler to achieve sales volume target, driving 6% sales volume growth. • Responsible to plan, coordinate, monitor, and evaluate the implementation of sales program and trade marketing activities (trade program, PPOSM, within given cycle to maximize sales volume and market share growth). Market research to find out the factors that influence sales in the area. • Develop mitra SRC expanding 167% to accelerated B2B, DTE, and B2C on Ayo SRC app. • Looking for potential wholesaler to be Mitra SRC (Sampoerna Retail Community).

• Develop a relationship with SRC and Mitra SRC. Building groups (paguyuban) for SRC and mitra SRC in each area to facilitate communication and coordination. • Consolidate and coaching commercial ecosystem between internal principle, SRC and Mitra SRC. • Increased AYO SRC app utilization from 16% to 92% weekly, significantly accelerated B2B, DTE and B2C performance on AYO SRC app. • Develop SRC to clean the store and organize the goods like a mini markets so the consumers are comfortable and customers increase. Help the SRC to promote the store with digital marketing (instagram and facebook).

• Planned, coordinated, and evaluated sales programs and trade marketing activities (including trade programs and POSM), contributing to a +567% increase in weekly AFL product volume. • Looking for potential retail to be SRC. • Suggest retail for shop to wholesaler.

My job as a private junior high school, senior high shcool and preparation for university entrance

Internship at Bureau of Transportation Tuban Plant PT Semen Indonesia (Persero) Tbk. - Give ideas and innovations to the problems that happening in Bureau of Transportation, forecasting distribution fleet needs for years ahead, survey several drivers of PT Semen Indonesia Tbk. to know their welfare rate.

My job as a private mathematics tutor for junior and senior high shcool