Rishebh Ahluwalia

National Trade & Retail Marketing Lead @ Dell Technologies

About

Senior Trade Marketing/ Retail & GTM Strategy Leader with 15+ years of experience driving Pan-India brand growth, retail expansion and revenue-aligned marketing across IT, Telecom, FMCG and Consumer Durables sectors.I specialize in Go-To-Market (GTM) strategy, Trade Marketing, Multi-Channel Retail Expansion and integrated ATL/BTL campaigns that strengthen in-store dominance and accelerate overall sell-out growth.Strong expertise in translating national strategies into high-impact local marketing initiatives, including media planning, influencer collaborations and retail activations. My experience includes working with global brands such as Dell Technologies, Vodafone Idea, Sony, Pernod Ricard and SABMiller, delivering marketing programs that align brand strategy with retail execution.Core Expertise:• Go-To-Market (GTM) Strategy• Retail & Trade Marketing• Channel Expansion & Visibility• ATL / BTL / Integrated Campaigns• Budget Ownership & ROI Optimization• Cross-Functional & Agency Leadership• Marketing Communication & Brand Marketing

Country

India

City

Jaipur

Industry

Retail

Skill

Brand Marketing, Integrated Marketing, Go-to-Market Strategy, Retail Marketing, Interpersonal Skills, Communication, Marketing Communications, Event Management, Retail Branding, Brand Management, Trade Marketing, Market Planning, Below the Line Advertising, Team Management, Marketing

Experience

National Trade & Retail Marketing Lead

Dell Technologies

2019-6 - Present · 7 yrs 4 mos

Gurugram

Brand Manager

Vodafone

2015-5 - 2019-5 · 4 yrs 1 mo

Lucknow

Handling Retail, Outdoors,Events and Activations.

Trade Marketing Incharge

Sony

2013-1 - 2015-4 · 2 yrs 4 mos

ATL, BTL & TTL Planning • Branding Planning And Executing • Marketing Phasing- Making Calendar For The Year Brandwise/Productwise • Budgeting • Events, Promotions, Road Shows • Vendors/Agency Selection and Development • Procurement for Consumer Promotions/Activations • Product & Brand Management • Market & Competitor Analysis • Strategic Planning & Budgeting • Team Management & Leadership • Customer Support •POSM Management •POSM Procurement & Deployment • Brand Communication• Cross Promotional Tie-Ups •Inshop and Outshop Visibility