Rishav Chakraverty

● Created a new, visually appealing website with an enhanced user interface and experience, leading to a 35% increase in site traffic and improved customer navigation. ● Conceptualized and crafted detailed event proposals, leading to execution of various events attracting a positive reputation through an increased google review rating from 3.9 stars to 4.6 stars. ● Analyze the performance of marketing initiatives, using data-driven insights through ePOS and Google Analytics to optimize strategies and achieve better ROI. ● Manage their socials and create content, garnering over 1.05M views and 2,500 new followers. ● Plan the operations for RedDot's booth at the BeerFest 2024 and other events such as Bridal Fair/CellarFiesta. ● Run Google Ads to improve brand visibility through targeted keywords, generating over 800K clicks onto the website and enquiries for weddings and corporate events over 5 times.

● Rework the entire SOP database for employee practices within a month. ● Implement the google review scheme, promoting the restaurant's google rating from 3.9 to 4.5 within 5 months. ● Got exposure into the internal dynamics of different departments and external interactions of company stakeholders.

● Managed local influencers in the TikTok Affiliate Program to increase brand awareness for products. ● Collaborated with over 70 influencers in 5 months to create branded content that garnered over 300K views. ● Supported the rise in placement of the company as the top diffuser brands on TikTok Shop.

● Onboarded and managed over 6,000 creators in Razer's Content Creator Program, creating over 500 pieces of branded content across social platforms. ● Supported over 20 regional and global product launches and campaigns, contributing to rollouts through coordinated influencer engagement and campaign support. ● Facilitated the redesign and execution of Razer's community webpages, transforming into more dynamic, user-friendly platforms improved content discoverability and engagement. ● Excelled in stakeholder management, acting as key liaison between 4 regional marketing teams and global product leads to ensure seamless alignment and activation across campaign timelines and goals. ● Supported the launch of the Creator Academy initiative, working together with Razer’s paid partners.

* Highlight internship opportunities for the 3,000+ students currently studying and still exploring options as to what field should be pursued as per interests. • Published refined guides for the 7 specializations for all NUS Business undergraduates to use as reference in their university journey. • Facilitated an online telegram channel whereby notices on upcoming career fairs and intern opportunities would be made known to the NUS Business student body.

Varsity Player for the Valorant Esports Team (2022-2024) O'Week Orientation Group Leader (2022/23) Strategic Content Head for BizCare (2022/23)

I had the incredible opportunity to participate in an overseas exchange program at Monash University in Melbourne, where I studied a range of business-related courses. The experience was more than just academic – it allowed me to fully immerse myself in Melbourne's rich and diverse culture. I connected with people from various backgrounds, gaining insights into different perspectives while expanding my understanding of global business. The blend of education and cultural exposure was truly rewarding, and it helped shape both my personal and professional growth in ways I hadn't imagined.

Member of the Interact Club T1 Player for the School Football Team